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25 Years of insurance experience
78.5M Quotes reviewed
170 Insurance providers evaluated
34.5K ZIP codes analyzed

A full coverage car insurance policy costs around $2,026 a year or $169 per month for Wisconsin drivers. However, if you choose to get the state’s minimum liability coverage, you’ll pay $407 a year.

Where you live plays a big role in what you pay for car insurance. Insurers factor in local accident rates, repair and medical costs, theft trends, and even weather risks when setting premiums. If you’re in a crowded city with high traffic or crime rates, you’ll typically pay more, whereas quieter rural areas usually come with lower premiums. But location isn’t everything – your age, driving history, credit score, ZIP code and even the type of car you drive also play a role in determining your final premium.

Average annual cost
$2,026 / Year

Average per month cost
$169

Average cost for state minimum coverage
$479 / Year

Cheapest car insurance company
Travelers

$1,284 / Year

Average cost for young drivers
$3,248 / Year

Average cost for Senior drivers
$1,959 / Year

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Average car insurance cost in Wisconsin

Drivers in Wisconsin generally pay an average of $169 per month or $2,026 per year for full coverage car insurance. However, if you go with the state’s minimum coverage, your monthly premium could be as low as $34 or $407 per year. Just keep in mind that opting for minimum coverage means significantly less protection if you’re in an accident.

Your exact car insurance costs may vary, as insurers consider multiple factors including your age, driving experience, credit score, where you live and what kind of car you drive.

Cheapest car insurance companies in Wisconsin

Travelers has the cheapest rates, at an average annual cost of $1,284 or $107 a month for a full coverage policy with limits of 100/300/100 and $500 collision and comprehensive deductibles.

GEICO also stands out for its affordable premiums, with an average cost of $115 per month or $1,376 annually.

While these insurance companies have some of the lowest average rates in Wisconsin, your actual premium may vary. It’s always a good idea to compare quotes to find the best deal on auto insurance.

Affordable car insurance providers in Wisconsin

Graph
Table
Company nameAverage per month costAverage annual cost
Travelers$107$1,284
GEICO$115$1,376
Nationwide$152$1,825
West Bend Insurance Company$154$1,844
Erie Insurance$163$1,951
Acuity Insurance$205$2,464
Farmers$222$2,664
Allstate$244$2,923
Progressive$297$3,563
USAA*$98$1,176
*USAA is only available to military community members and their families.
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*USAA is only available to military community members and their families.
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Data last refreshed in 2025
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Average cost of car insurance by coverage levels in Wisconsin

The cost of your car insurance also depends on the coverage levels you choose.

If you opt for just the minimum coverage required by your state, you’ll pay $34 per month, or $407 per year. It’s a low-cost option, but keep in mind that it won’t pay for any repairs to your own car if you’re in an accident.

For solid protection, full coverage might be the right choice. It includes liability coverage along with collision and comprehensive insurance. Collision coverage covers damage to your vehicle from accidents, irrespective of fault. Comprehensive coverage protects against non-collision events like theft, vandalism or weather events.

In Wisconsin, the average cost for full coverage is $169 per month, or $2,026 per year

While it’s more than what you’d pay for minimum coverage, the added protection can be worth it, especially if your car is of significant value.

Coverage limitsAverage annual cost
State minimum liability-only$407
Liability only$479
Full coverage$2,026
Non-owner state minimum liability$290
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Auto insurance premiums vary significantly from city to city, so drivers need to be sure they’re getting the best deal. Insure.com has done the research for you. Get more information on auto insurance rates by city below.

Our agents make it hassle-free to get the right quote.

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Average car insurance cost in Wisconsin by city

Where you live in Wisconsin can have a big impact on your car insurance rates.

If you’re located in cities like Milwaukee, Racine, or Kenosha, you may face higher premiums due to dense traffic, higher accident rates, and an increased chance of theft or damage.

On the other hand, drivers in cities like Appleton and Green Bay tend to pay much lower insurance premiums, between $1,664 and $1,670 per year.

These cities usually have fewer accidents, lower crime rates and less congestion, which helps keep insurance costs down.

CityAverage annual cost
Appleton$1,664
Green Bay$1,670
Oshkosh$1,716
Waukesha$1,799
Janesville$1,830
Madison$1,935
Eau Claire$1,945
Kenosha$2,049
Racine$2,090
Milwaukee$2,674
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Average car insurance cost in Wisconsin by age

Insurers consider age a key risk factor when determining car insurance rates. Our data shows that young drivers typically pay higher premiums due to their limited experience behind the wheel.

Generally, rates are highest for teens, begin to drop after age 25 and rise again once drivers reach their early 70s.

Let’s take a closer look at how much you might pay in Wisconsin for a full coverage policy based on your age and gender.

Average car insurance cost in Wisconsin for young drivers

If you’re a young driver, you can expect to pay above average premiums. Insurers see young drivers as high-risk, which means higher premiums until you gain more experience behind the wheel.

For instance, 20-year-old male drivers in Wisconsin pay an average of $4,313 per year for car insurance, while females of the same age pay $4,009.

But by the time you turn 25, insurance premiums drop to $2,376 a year on average for male drivers and $2,261 for female drivers.

Age of driverAverage annual cost for Male driversAverage annual cost for Female drivers
20$4,313$4,009
21$3,480$3,185
22$3,193$2,962
23$2,984$2,802
24$2,846$2,709
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Average car insurance cost in Wisconsin for adult drivers

On average, an adult male driver in Wisconsin pays $2,020 a year for full coverage or $168 per month. Women pay $1,998 a year or $166 per month for the same coverage.

However, exact rates can vary widely from driver to driver, so it’s helpful to compare quotes to find the best price for your vehicle.

Age of driverAverage annual cost for Male driversAverage annual cost for Female drivers
25$2,376$2,261
30$2,173$2,152
35$2,070$2,044
40$2,008$2,043
45$1,963$1,992
50$1,885$1,879
55$1,849$1,861
60$1,845$1,767
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Average car insurance cost in Wisconsin for senior drivers

If you’re a senior driver, your car insurance costs go up as you get older. At age 65, men pay about $1,860 per year, while women pay $1,749. But by age 70, average premiums rise to $2,003 for men and $1,885 annually for women. At 75, rates increase even further – $2,191 for male drivers and $2,066 for female drivers.

Insurers charge more because older drivers are seen as a higher risk due to slower reaction times and changes in vision. But you can still keep costs down by maintaining a clean driving record and taking advantage of senior discounts.

Age of driverAverage annual cost for Male driversAverage annual cost for Female drivers
65$1,860$1,749
70$2,003$1,885
75$2,191$2,066
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Minimum car insurance requirements in Wisconsin

Whether you’re buying your first insurance policy or just moved to Wisconsin, it’s important to understand the state’s car insurance requirements.

To stay on the right side of the law, drivers in Wisconsin must carry at least the following minimum liability coverage:

  • Bodily injury per person: $25,000
  • Bodily injury per accident: $50,000
  • Property damage liability: $10,000

Cheapest cars to insure in Wisconsin

The type of car you drive plays a significant role in determining your insurance premium. Vehicles with high repair expenses, theft rates or a history of accidents usually cost more to insure. On the other hand, those with high safety ratings, lower repair costs and fewer insurance claims tend to have more affordable rates.

Hyundai Venue is one of the cheapest cars to insure in Wisconsin, with an average premium of $1,451 per year. Honda CR-V has an average annual cost of $1,480.

The table below shows the cars with the lowest average insurance rates.

Make ModelAverage annual premium
Hyundai Venue$1,451
Honda CR-V$1,480
Honda HR-V$1,486
Chevrolet TrailBlazer$1,514
Volkswagen Tiguan$1,519
Subaru Outback$1,529
Toyota Corolla Cross$1,537
Mazda CX-5$1,539
Subaru Crosstrek$1,548
Chevrolet Trax$1,549
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Most expensive cars to insure in Wisconsin

Maserati Quattroporte tops the list as the most expensive car to insure in Wisconsin, at an average annual cost of $6,020. Below is a list of the most expensive vehicles to insure in Wisconsin and their average annual premiums.

Make ModelAverage annual premium
Maserati Quattroporte$6,020
Maserati Ghibli$5,530
Audi e-tron GT$4,845
Nissan GT-R$4,769
Audi RS7$4,706
Porsche 911 GT3$4,560
Audi S8$4,436
Audi RS6$4,378
BMW X6 M$4,366
Tesla Model S$4,352
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Car insurance costs can vary significantly depending on where you live and your personal profile. The smartest way to get the right coverage at a good price is to shop around and compare quotes from multiple insurers. Taking the time to do a little research can end up saving you a lot on your premiums.

Methodology

Insure.com commissioned Quadrant Information Service to get 2025 car insurance data. Our team of data analysts and expert editors has analyzed 78,451,280 insurance quotes from 170 insurance companies across 34,588 ZIP codes to determine the average premiums. The insurance rates are based on a sample profile of a 40-year-old male and female drivers with a clean driving record and a good insurance score. Quotes premiums are for different coverage limits, including

  • Full coverage policy limits of $100,000 per person for bodily injury, $300,000 total for all bodily injuries per accident and $100,000 for property damage per accident.
  • State minimum limits
  • Liability-only policy with limits of $50,000 per person for bodily injury, $100,000 in bodily injury per accident and $100,000 for property damage per accident.

We also collected average car insurance rates for drivers of different age groups:

  • Teen drivers aged 16-19
  • Young drivers aged 20-24
  • Adult drivers aged 25-60
  • Senior drivers aged 65-75

The quoted insurance rates are for comparison purposes, and your rates may vary.

78.5M

Quotes reviewed

170

No. of carriers analyzed

34.5K

ZIP codes analyzed

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Shivani Gite
Contributing Writer

 
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Shivani Gite is a personal finance and insurance writer with a degree in journalism and mass communication. She is passionate about making insurance topics easy to understand for people and helping them make better financial decisions.

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