| American Family home insurance ratings
Overall Rating
AM Best Financial Strength Ratings
July 01, 2021
July 01, 2021HOW WE WEIGH OUR SCORE
- Price35%
- Customer service25%
- Claims20%
- Website and app10%
- Renew/Recommend10%
WHAT IS THIS RATING?
A.M. Best's Financial Strength Rating is an independent opinion of an insurer's financial strength and ability to meet its ongoing insurance policy and contract obligations.
A.M. Best's rating is NOT used to calculate the overall score but it is important information to consider when choosing an insurance company.
American Family: Best home insurance company for customer satisfaction
Insurance designed with you in mind.
How American Family compares
American Family (AmFam) earned a solid spot in our Top 5 with an InsureScore of four out of five stars but also secured the title of Best Home Insurance Company for Customer Satisfaction in our annual review of the Best Home Insurance Companies.
Ninety-four percent of customers surveyed said they planned to renew their policies with American Family, but that comes as no surprise. American Family offers a unique array of special coverages and discounts to accommodate and support nearly any need.
Customers report that American Family treats them like family, is easy to talk to and offers a quick and easy claims process at affordable prices.
Types of coverage offered by American Family home insurance
- Dwelling
- Liability
- Personal property
- Loss of use
Discounts offered by American Family home insurance
- Age of Home
- Home Purchase
- Newer Home, Better Savings
- Smart Home
- Pay, Full Pay and Paperless Discounts
- Safety-Savvy Habits
- Multi-Product
- Paperless
- Proactive Home Protection
- Renovated Home
Additional coverage offered by American Family home insurance
- Auto insurance
- Life insurance
- Business insurance
- Farm & Ranch insurance
- Snowmobile insurance
- Boat insurance
- Flood insurance
- Health insurance
- Umbrella insurance
- Identity theft insurance
- Credit monitoring
- Renters Insurance
- Condo Insurance
- Manufactured Home
- Landlord Insurance
In which states American Family is available?
| States in which American Family is available |
|---|
| Arizona |
| Colorado |
| Georgia |
| Idaho |
| Illinois |
| Indiana |
| Iowa |
| Kansas |
| Minnesota |
| Missouri |
| Nebraska |
| Nevada |
| North Dakota |
| Ohio |
| Oregon |
| South Dakota |
| Utah |
| Washington |
| Wisconsin |
Customer Complaint Ratio
( American Family’s customer complaint ratio for Homeowners insurance is 0.28 )
Lower number is better
0 to 1.00
1.01 to 3.00
3.01 and above
More things to consider about American Family homeowners insurance
How likely to recommend?
- 48%I would definitely recommend this company
- 32%I would probably recommend this company
- 17%Neutral
- 3%I would probably not recommend this company
- 0%I would not recommend this company
About American Family home Insurance
In 1927, Herman Wittwer launched Farmers Mutual Automobile Insurance Company on October 3rd in Madison, WI.
By 1948, State Farm Mutual of Madison renamed Farmers Mutual Insurance Company of Wisconsin and in 1957 Farmers Mutual introduced sickness and accident insurance.
In 1958, the company got into homeowners insurance and opened the highly successful American Family Life Insurance Company. They quickly expanded to ten states.
American Family Mutual Insurance Company, S.I. is born in 1963 when they made the final name change to the company and in 1975 - American Family launched their Commercial Lines and became the fifth-largest mutual auto insurer in the country.
By 1977, American Family celebrated its 50th birthday with 2.3 million policies and 2,360 agents and by 1981, American Family had assets surpassing $1 billion.
2017 was American Family's 90th year in business and they are now Wisconsin's fourth-largest company with revenue of $8.8 billion.
Go to American Family site now to get a quote
Policyholder's feedback on American Family home insurance
Our survey asked policyholders to share experiences or give feedback that they would like to share with others looking to potentially buy from their current insurance company. Here's what they had to say:
"It hasn't been a great experience."
-Age 22, Kansas
"They are no good. Looking to change."
-Age 22, Kansas
"They really want to make sure that you are satisfied with the service"
-Age 24, Wisconsin
"They treat their customers good in that they want to make sure that you get all of your questions answered in a timely manner"
-Age 24, Wisconsin
"My agent treats all his customers with respect and dignity giving them each the time needed to know them and in the event of their claims."
-Age 27, Colorado
"If someone were considering switching to my insurance company, I would have nothing but great things to say about them."
-Age 27, Missouri
"My current insurance company has very reliable customer service and handles all queries in a timely manner. They offer competitive rates and discounts, and can explain everything to you using simple, clear language."
-Age 27, Wisconsin
"Very good"
-Age 31, Washington
"Everything seems off with them. I don't like them."
-Age 32, Arizona
"They have good prices, check it out."
-Age 32, Indiana
"It's worth it to work with a local agent who understands your individual needs"
-Age 33, Arizona
"It is very good for me"
-Age 33, Ohio
"So good I don't plan on changing."
-Age 33, Ohio
"My experience has been great. Easy to deal with and great rates"
-Age 34, Missouri
"I have 4 year experience with American Family and they seem pretty good "
-Age 34, Ohio
"I'll not change companies, it's the best."
-Age 34, Ohio
"They are really good, give them a try."
-Age 35, Arizona
"They are very good."
-Age 35, Georgia
"I like American Family for my home nees."
-Age 35, Georgia
"American Family is a trusted company."
-Age 35, Georgia
"Pretty good company."
-Age 35, Minnesota
"Best of the best in my book."
-Age 36, Arizona
"The service provided is positive, and there are a variety of options as it relates to bundling."
-Age 36, Missouri
"It is a reliable company."
-Age 36, Utah
"Just okay, nothing special."
-Age 37, Arizona
"It is easy to buy with them and they give good customer service."
-Age 37, Illinois
"I stay with my insurance company because they are very good and friendly."
-Age 37, Ohio
"This insurance company provides it's customers with best facilities."
-Age 37, Ohio
"You can give them a try and see if they work for you. They do for me but are just average."
-Age 38, Arizona
"That it is super affordable and easy to get ahold of someone if you have any questions"
-Age 38, South Dakota
"No, I would not tell of my policy."
-Age 39, Nevada
"Great experience."
-Age 40, Ohio
"It's a good reputable company."
-Age 40, Ohio
"This is very good service."
-Age 41, Ohio
"Ask your title company for more options."
-Age 41, Oregon
"American Family has always been good to us. They are easy to talk to. The claims process is easy and quick. They answer any questions we have completely."
-Age 42, Iowa
"Good company."
-Age 44, Washington
"They're very basic and don't really do anything to keep you as a customer. I haven't had issues with them but you can probably find and bundle better elsewhere."
-Age 45, Colorado
"Helpful and quick to file claims"
-Age 45, Kansas
"You should consider my insurance company as it has great coverage and prices for home insurance coverage. They provide great customer service and claims service."
-Age 46, Minnesota
"It is very good. Better than my last company."
-Age 48, Georgia
"My agent is good man that cares about his customers"
-Age 49, Missouri
"I would say that they are willing to work with you and tell you everything you need to know about this insurance. Good company."
-Age 50, Iowa
"Great customer service"
-Age 51, Minnesota
"They have great customer service, have very comprehensive coverage and their price is fairly low."
-Age 51, Nebraska
"I'm happy with the services they've provided."
-Age 51, Ohio
"My home insurance company is great, they have the lowest prices but yet they give me more for my money and they take care of everything for me. If I have any questions they are happy to take my phone call and answer the questions fast and easy to understand. I feel like they care about me and are honest and open with me."
-Age 54, Indiana
"That American Family insurance company is great"
-Age 55, Wisconsin
"The coverage for homes incorporates various types of insurance needs. The insurance agent makes certain that the home has guaranteed coverage during a crisis."
-Age 55, Wisconsin
"I wouldn't highly recommend them but they are okay."
-Age 56, Georgia
"Covers most anything in your home as well as your property that needs insured and easy to detail to your liking and price neeeds"
-Age 56, Iowa
"They are the best. They are always there for you and treat you like family."
-Age 60, Kansas
"They are very easy to work with"
-Age 61, Illinois
"I do not think you could do better"
-Age 64, Washington
"There is an agent who is local and can be easily contacted."
-Age 65, Wisconsin
"Satisfied with them but not impressed."
-Age 66, Arizona
"They seem to have good rates but have not made a claim"
-Age 66, Ohio
"Priced a bit high but customer service and claims are settled very fairly."
-Age 66, Wisconsin
"Their customer service is very good, and they are also good with claims."
-Age 67, Missouri
"Very reliable and handle claims well."
-Age 68, Minnesota
"They are easy to work with, have good customer service and competitie prices"
-Age 68, Missouri
"They have treated me well."
-Age 68, Wisconsin
"Easy to buy from."
-Age 69, Georgia
"The proof is in the pudding; I would not recommend until I have to file a claim and see how this process works."
-Age 70, Nevada
"Premiums are too high"
-Age 70, Wisconsin
"Good rates"
-Age 71, Nevada
"They are lacking a great claims department but overall a good company."
-Age 71, Nevada
"Good if they are Costco members."
-Age 71, Utah
"All of my questions were answered about policy options and discounts available. Agent offered additional information about policies and payment options. The overall process was quick and easy. I am very satisfied with the experience."
-Age 73, Minnesota
"Easy use billing system, it is a non forget system."
-Age 73, Oregon
"The claims service is fair and prompt."
-Age 74, Arizona
"I have had no claims so no history of use"
-Age 75, Wisconsin
"Have had no problems with them"
-Age 76, Missouri
"Very fair settling a claim for a damaged patio door"
-Age 76, Wisconsin
"Really good home insurance company."
-Age 77, Illinois
"It would fit their needs as this company has lots of policy offerings."
-Age 77, Oregon
"Friendly service, good coverage, priced right, and easy to work with."
-Age 79, Idaho
"Easy to deal with. Can set up everything to be done automatically"
-Age 79, Utah
"Easy to talk to an agent. "
-Age 80, Indiana
"Good customer service"
-Age 80, Oregon
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