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American Family Home Insurance Reviews and Ratings

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american family
American Family Ratings
Overall Rating: 3.75
J.D. Power: 2.82
NAIC: 3.87
Average Premium: 2.00
Quadrant Insurance Alignment: 4.18
Multi-Policy Discount: 3.66
New-Home Discount: 4.26
AM Best Rating A
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About American Family Home Insurance

In 1927, Herman Wittwer launched Farmers Mutual Automobile Insurance Company on October 3rd in Madison, WI.

By 1948, State Farm Mutual of Madison renamed Farmers Mutual Insurance Company of Wisconsin and in 1957 Farmers Mutual introduced sickness and accident insurance.

In 1958, the company got into homeowners insurance and opened the highly successful American Family Life Insurance Company. They quickly expanded to ten states.

American Family Mutual Insurance Company, S.I. is born in 1963 when they made the final name change to the company and in 1975 – American Family launched their Commercial Lines and became the fifth-largest mutual auto insurer in the country.

By 1977, American Family celebrated its 50th birthday with 2.3 million policies and 2,360 agents and by 1981, American Family had assets surpassing $1 billion.

2017 was American Family’s 90th year in business and they are now Wisconsin’s fourth-largest company with revenue of $8.8 billion.

Types of Coverages Offered by American Family Home Insurance

  • Dwelling
  • Liability
  • Personal property
  • Loss of use

Discounts Offered by American Family Home Insurance

  • Age of Home
  • Home Purchase
  • Newer Home, Better Savings
  • Smart Home
  • Pay, Full Pay and Paperless Discounts
  • Safety-Savvy Habits
  • Multi-Product
  • Paperless
  • Proactive Home Protection
  • Renovated Home

Additional Coverages Offered by American Family Home Insurance

  • Auto insurance
  • Life insurance
  • Business insurance
  • Farm & Ranch insurance
  • Snowmobile insurance
  • Boat insurance
  • Flood insurance
  • Health insurance
  • Umbrella insurance
  • Identity theft insurance
  • Credit monitoring
  • Renters Insurance
  • Condo Insurance
  • Manufactured Home
  • Landlord Insurance

In which states is American Family available?

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Michelle Megna


Michelle, the former editorial director, insurance, at QuinStreet, is a writer, editor and expert on car insurance and personal finance. Prior to joining QuinStreet, she reported and edited articles on technology, lifestyle, education and government for magazines, websites and major newspapers, including the New York Daily News.

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