American Family Home Insurance Reviews and Ratings

Written by: Michelle Megna | Reviewed by: Ashlee Tilford

| Updated on March 9, 2021

American Family Ratings

Overall Rating: 3.75

HOW WE WEIGH OUR SCORE

AM Best 25%
J.D. Power 25%
Average Premium 20%
Quadrant Insurance Alignment 7.5%
NAIC 7.5%
Multi-Policy Discount 7.5%
New-Home Discount 7.5%

J.D. Power: 2.82

NAIC: 3.87

Average Premium: 2.00

Quadrant Insurance Alignment: 4.18

Multi-Policy Discount: 3.66

New-Home Discount: 4.26

AM Best Rating A

About American Family Home Insurance

In 1927, Herman Wittwer launched Farmers Mutual Automobile Insurance Company on October 3rd in Madison, WI.

By 1948, State Farm Mutual of Madison renamed Farmers Mutual Insurance Company of Wisconsin and in 1957 Farmers Mutual introduced sickness and accident insurance.

In 1958, the company got into homeowners insurance and opened the highly successful American Family Life Insurance Company. They quickly expanded to ten states.

American Family Mutual Insurance Company, S.I. is born in 1963 when they made the final name change to the company and in 1975 – American Family launched their Commercial Lines and became the fifth-largest mutual auto insurer in the country.

By 1977, American Family celebrated its 50th birthday with 2.3 million policies and 2,360 agents and by 1981, American Family had assets surpassing $1 billion.

2017 was American Family’s 90th year in business and they are now Wisconsin’s fourth-largest company with revenue of $8.8 billion.