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At Insure.com, we are committed to providing the timely, accurate and expert information consumers need to make smart insurance decisions. All our content is written and reviewed by industry professionals and insurance experts. Our team carefully vets our rate data to ensure we only provide reliable and up-to-date insurance pricing. We follow the highest editorial standards. Our content is based solely on objective research and data gathering. We maintain strict editorial independence to ensure unbiased coverage of the insurance industry.

For 2026, Pacific Life, New York Life and Penn Mutual stand out as the top term life companies because they consistently deliver on the things that matter most to consumers: fair pricing, dependable service and long-term financial strength. 

Life insurance isn’t one-size-fits-all product — especially term life insurance, which has to fit your budget, your family’s needs and the stage of life you’re in. That’s why choosing the right company matters just as much as choosing the right coverage amount. A strong insurer can save you money, make the application process easier and give your family true financial security if something were to happen.

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Pacific Life
Overall Score
4.74
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New York Life
Overall Score
4.63
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Penn Mutual
Overall Score
4.58
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Ethos
Overall Score
4.47
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MassMutual
Overall Score
4.45
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John Hancock
Overall Score
4.40
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Corebridge Financial
Overall Score
4.27
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Lincoln Financial
Overall Score
4.26
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Mutual of Omaha
Overall Score
4.20
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Prudential
Overall Score
4.16
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Transamerica
Overall Score
4.12
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Guardian Life
Overall Score
3.94
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AAA Life
Overall Score
3.63
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Farmers Life
Overall Score
3.26
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How we chose the best life insurance companies

To identify which life insurance companies deliver the best overall value and service, we combined real consumer feedback with verified industry data. Over a two-year period, Insure.com surveyed 3,250 verified policyholders with active term life insurance policies to measure satisfaction with claims, customer support, and overall value.

We then compared those responses with objective data from state insurance departments, A.M. Best financial ratings, and Compulife quote data to create a comprehensive, data-driven ranking.

Our research team obtained quotes from 14 major life insurance companies for a 20-year term policy with a $500,000 death benefit, using a standardized consumer profile:

  • Age: 40 years old
  • Health: Preferred (excellent health)
  • Smoking status: Non-smoker

All quotes were pulled through Compulife’s industry-standard quoting system to ensure accurate, apples-to-apples comparisons.

To assess service quality and reliability, we combined verified policyholder feedback with regulatory complaint data and financial strength assessments from trusted third-party sources. Publicly available company information and independent evaluations were used to confirm underwriting requirements, policy options, and customer service accessibility.

How we scored each company

Every insurer’s performance was evaluated using a weighted scoring model that reflects the factors consumers care about most:

1. Survey feedback (30%)
Based on direct responses from 3,250 verified policyholders regarding:

  • Claims experience and payment speed
  • Customer service quality and accessibility
  • Ease of policy management
  • Renewal and conversion options

2. Premium cost (30%)
Determined from verified Compulife quotes for identical coverage scenarios. Lower premiums received higher scores, adjusted for financial strength to ensure recommendations balanced cost with long-term stability.

3. NAIC complaint index (15%)
Measures complaint volume relative to company size, based on data from the National Association of Insurance Commissioners (NAIC). This metric shows how well an insurer handles customer issues, such as billing problems, claim delays, or policy disputes. Lower scores indicate a smoother experience and fewer service concerns.

  • Below 0.50: Excellent; the company receives far fewer complaints than expected for its size and typically delivers stronger customer support.
  • 0.50 to 1.00: Average; the company performs about the same as similar insurers in terms of complaint volume.
  • 1.00: Industry baseline; represents the standard expected number of complaints for a company of that size.
  • Above 2.00: Higher-than-expected complaint levels, which may indicate service issues or inconsistency in claims handling.

Lower is better, because it reflects smoother claims, fewer surprises, and a more dependable service experience.

4. A.M. Best financial rating (25%)
A.M. Best represents an insurer’s financial strength — essentially, how well-positioned the company is to pay out claims now and decades into the future.

This matters because life insurance is a long-term promise. You want a carrier that’s financially stable, especially if your policy might pay out 20–30 years from now.

  • A++ (Superior): Best possible, less than 1% failure risk
  • A+ (Superior): Excellent financial strength
  • A (Excellent): Good strength
  • B++ or lower: Not included in this ranking

The stronger the rating, the more certainty you have that your insurer will be there to pay claims when your family needs it.

Each company’s total score was calculated by applying these weights to produce a composite rating out of five stars. Companies were then ranked according to their final weighted score, with ties rounded to the nearest hundredth.

Which companies rank best for term life insurance coverage?

Pacific Life, New York Life, and Penn Mutual pair strong pricing with high satisfaction and dependable claims performance, making them three of the best term life insurers this year. 

Best overall: Pacific Life 
Pacific Life delivers the best blend of affordability, strength, and reliability. With an average premium of $671 and an A+ AM Best rating, it pairs low costs with exceptional financial stability and a nearly flawless 0.08 NAIC complaint ratio.

Best financial strength: New York Life 
New York Life earns a perfect A++ rating from AM Best, reflecting unmatched financial security. It’s an ideal choice for long-term buyers seeking dependable coverage options and high policy limits exceeding $1 million

Best balance of value and flexibility: Penn Mutual 
Penn Mutual combines competitive rates with excellent customer satisfaction and long-term options. A 0.02 complaint ratio and A+ financial rating make it a standout for customers who value both affordability and flexibility. 

Best for young adults: Corebridge Financial  
Corebridge offers some of the lowest rates for buyers in their 20s and 30s, along with flexible short- and mid-length terms. Its A financial strength rating and broad availability make it an appealing choice for young families starting coverage early. 

Best for long terms: Pacific Life 
Pacific Life leads again for 30-year term policies, offering stability and strong pricing for those who want long-lasting protection. Its financial strength and low premiums make it one of the most dependable long-term choices. 

Best for seniors: Corebridge Financial 
Corebridge remains one of the few major insurers offering affordable coverage for older adults. It’s a practical option for applicants in their early 60s who still need dependable, short-term protection. 

Best for high face amounts: New York Life 
New York Life is the top pick for buyers seeking higher coverage limits. Its A++ financial strength and proven claims-paying history make it a trusted option for policies of $1 million or more. 

Best for smokers: Prudential 
Prudential stands out for competitive smoker rates and more flexible underwriting. It’s a strong fit for applicants with complex health profiles who still want reliable term coverage. 

Best buying experience: Ethos 
Ethos makes buying life insurance simple with a quick, digital application and personalized support. Backed by Banner Life (A+ AM Best), it’s the best online broker for easy, transparent coverage.

The top term life insurance companies of 2026

2026 Rank Company Overall ratingAverage annual premium AM Best Rating NAIC Complaint Index Best for 
Pacific Life 4.74 $671 A+ 0.08 Overall value 
New York Life 4.63 $724 A++ 0.16 High face amounts  
Penn Mutual 4.58 $726 A+ 0.02 Value and flexibility 
Ethos 4.47 $813 A+ (u) 0.10 Best buying experience  
MassMutual4.45 $840 A++ 0.02 Financial strength and long-term stability 
John Hancock 4.40 $785 A+ 0.38 Wellness rewards and high-net-worth individuals 
Corebridge
Financial
4.27 $664 2.97 Short terms, young adults, seniors  
Lincoln Financial 4.26 $803 0.39 No-exam coverage 
Mutual of Omaha 4.20 $873 A+ 0.63 Established brand trust 
10 Prudential 4.16 $865 A+ 0.90 Smokers and flexible underwriting 
11 Transamerica 4.12 $665 3.10 Value-driven buyers 
12 Guardian Life 3.94 $960 A++ 0.12 Financial strength and service reliability 
13 AAA Life 3.63 $930 2.69 AAA members 
14 Farmers Life 3.26 $1,193 1.09 Simple term coverage with quick approval 
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Best term life insurance companies of 2026 

Choosing the right term life insurance policy starts with understanding how top companies compare. Using survey feedback, premium data, and independent financial and complaint records, Pacific Life, New York Life, and Penn Mutual emerged as the top term life insurers of 2026 — recognized for their strong value, reliability, and customer satisfaction. 

Each company below earned strong marks for value, reliability, and customer satisfaction, but they shine in different ways. 

Overall rating: 4.74

Our take 

Pacific Life is the No. 1 term life insurer in 2026 thanks to its low $671 average premium, A+ AM Best financial rating and exceptionally low 0.08 NAIC complaint ratio. It offers some of the most affordable 20-, 25- and 30-year term policies, giving buyers long-lasting protection at a strong overall value, backed by sound financial stability and consistently dependable service. 

Pacific Life’s PL Promise Term 20 policy is especially cost-effective, offering some of the lowest premiums in our ranking and easy online access through select brokers. The company also performs well for longer-term needs, with competitive pricing on 25- and 30-year terms for buyers who want extended protection at a fair price. 

Key strengths

  • Very competitive pricing with a $671 average annual premium, helping consumers secure strong coverage without overspending
  • Excellent complaint record with a 0.076 NAIC index, giving buyers confidence in dependable service and smooth claims handling
  • A+ (Superior) AM Best rating, reassuring policyholders that their insurer is financially stable and capable of paying long-term claims
  • Wide range of term lengths, allowing consumers to match their coverage duration to their mortgage, family needs or financial goals
  • Optional riders and added benefits, letting buyers tailor their policy for more protection without switching insurers later

Application experience

Pacific Life’s PL Promise Term products are offered through licensed agents and online broker platforms. Applications can be submitted electronically, and the company’s accelerated underwriting process helps move qualified applicants through quickly and efficiently.

No-medical-exam options

Pacific Life offers an accelerated underwriting pathway for eligible applicants — typically adults ages 18 to 60 who meet certain health and risk criteria. Many of these applicants may qualify for coverage without completing a traditional medical exam, relying instead on digital health data and background checks.

Conversion rights

PL Promise Term allows policyholders to convert all or part of their term coverage to a permanent Pacific Life policy during the level-premium period or until age 70, whichever comes first. No new medical exam is required, which can be beneficial if health changes later.

Policy highlights

  • PL Promise Term available in 10-, 15-, 20-, 25- and 30-year durations
  • Minimum face amount of $50,000, with higher limits available for qualifying applicants
  • Many policies include a built-in accelerated death benefit for terminal illness
  • Optional riders such as children’s term and waiver of premium available in most states
  • Electronic policy delivery and flexible premium payment modes

Best for

  • Shoppers who want strong pricing without compromising on financial strength
  • People needing longer 25- or 30-year terms at affordable rates
  • Healthy applicants hoping for a quicker, no-exam approval path
  • Buyers comfortable applying through licensed brokers or online platform

Potential drawbacks

  • Policies can’t be purchased directly from Pacific Life — buyers must work through a licensed agent or broker
  • No-medical-exam eligibility is limited and not guaranteed, especially for higher-risk applicants
  • Converting to permanent coverage later in the term period typically results in higher premiums than purchasing permanent insurance from the start
Overall rating: 4.63

Our take 

New York Life ranks No. 2 for term life in 2026, offering exceptional financial strength with an A++ AM Best rating and a low 0.16 NAIC complaint ratio. It’s the strongest choice for buyers who need higher coverage amounts — often $1 million or more — and want long-term stability with personalized, agent-led support. 

New York Life’s 20-Year Level Term policy offers flexible conversion and renewal options, making it especially appealing for buyers whose needs may evolve over time. Its ability to provide very high face amounts sets it apart, and its long-standing reputation for financial strength makes it a trusted choice for families and professionals seeking dependable protection. 

Key strengths

  • Strong pricing at a $724 average annual premium, keeping high coverage amounts reasonably affordable
  • Low NAIC complaint index of 0.161, suggesting consistent service for a large, established insurer
  • A++ (Superior) AM Best rating, giving buyers maximum reassurance on claims-paying strength
  • High available face amounts, making it a strong candidate for families and professionals who need seven-figure protection
  • Robust agent network and planning support, helping consumers integrate coverage into broader financial plans

Application experience

New York Life is a traditional, agent-driven company. Applications are typically completed with a licensed agent who can walk through options, riders and long-term planning. Many cases use full medical underwriting; some may qualify for streamlined or limited-exam approaches depending on age, health and coverage amount.

No-medical-exam options

New York Life offers simplified-issue and no-exam term policies under select products — for example, its term life option through AARP provides coverage from $10,000 up to $150,000 for eligible applicants age 50–74 (spouses and partners age 45–74) with no medical exam required.

That said, for most standard term products (especially higher face amounts), a full medical exam is still required. Choosing a no-exam policy often means lower coverage amounts, higher premiums and a health questionnaire instead of a full exam, according to the company website.

Conversion rights

Policyholders can convert their term coverage to permanent insurance within specified time frames, generally without a new medical exam, which is useful if health changes but longer-term coverage is needed.

Policy highlights

  • Level term options commonly available in 10-, 15- and 20-year durations
  • High maximum face amounts suitable for income replacement, estate liquidity or business needs
  • Multiple rider options, including waiver of premium and spouse-related options on some term contracts
  • Strong emphasis on in-person or virtual financial guidance through agents

Best for

  • Buyers seeking high face amounts, often in the seven-figure range
  • Households and business owners who value long-term relationships with a career agent
  • Consumers who want the flexibility to convert to permanent coverage later with a financially elite mutual company
  • People who prioritize top-tier financial strength ratings above rock-bottom pricing

Potential drawbacks

  • Application process is more traditional and agent-centric, which may feel slow for purely digital shoppers
  • Premiums may be higher than some online-first competitors at lower coverage amounts
  • No-exam options are more limited for large policies, so many buyers should expect full underwriting
Overall rating: 4.58

Our take 

Penn Mutual ranks among the top term life insurers in 2026 for delivering one of the strongest combinations of value, flexibility and service. With a competitive $726 average premium, an A+ AM Best rating and an exceptionally low 0.02 NAIC complaint ratio, it’s ideal for shoppers who want affordability today and room to adapt their coverage later. 

Penn Mutual’s Convertible 20-Year Term policy stands out for its strong conversion flexibility, allowing buyers to switch to permanent coverage without a new medical exam — a major advantage if health or financial priorities change. The company’s balance of competitive pricing, consistent customer satisfaction and long-term versatility makes it one of the most adaptable carriers in the market. 

Key strengths

  • Competitive $726 average annual premium, helping buyers get solid coverage without overpaying
  • Low complaint index of 0.023, signaling highly consistent customer experience
  • A+ (Superior) AM Best rating, giving policyholders confidence in long-term stability
  • Strong conversion flexibility, letting consumers shift to a wide range of permanent products as needs change
  • Good balance of price, strength and adaptability, making it attractive for buyers who don’t want to sacrifice in any one area

Application experience

Penn Mutual’s term products are sold through independent financial professionals. Applications are typically electronic, with advisors guiding product selection. The company is known for competitive underwriting and practical guidance via its advisors.

No-medical-exam options

With Penn Mutual’s Accelerated Client Experience (ACE) platform, many of their term life policies allow eligible applicants to get coverage without a traditional medical exam. For example, if you’re under 65, applying for a term policy up to $10 million face amount (less any in-force with Penn Mutual) and qualify for a Standard or better risk class, you may be able to use this faster platform.

While it’s not available to everyone, ACE can make applying for term coverage feel more straightforward, with fewer steps and less back-and-forth during underwriting.

Conversion rights

Penn Mutual’s Convertible 20-Year Term makes it easy to switch to long-term coverage if your needs change. You can convert your term policy to any permanent Penn Mutual policy that’s available in your state during the conversion period listed in your contract — and you won’t need a new medical exam or updated health information. This gives you room to adjust your coverage later in life, especially if your health shifts or you decide you want something more permanent.

Policy highlights

  • 20-year convertible term focused on long-term flexibility
  • Access to a portfolio of permanent policies at conversion, subject to current product lineup
  • Rider options such as waiver of premium and disability-related benefits in many states
  • Strong support from independent advisors who can coordinate term and permanent coverage
  • Competitive underwriting for a wide range of risk classes

Best for

  • Buyers who want strong value today but also expect their needs to evolve
  • Consumers who want robust, flexible conversion options without repeating medical underwriting
  • Those who prefer to work with independent advisors rather than captive agent networks
  • Shoppers who want both competitive pricing and very low complaint levels

Potential drawbacks

  • Products are typically accessed through advisors, not a direct online self-serve path
  • No-exam eligibility still depends on health, age and coverage amount
  • Product and conversion options can feel complex without guidance, which may not appeal to do-it-yourself shoppers
Overall rating: 4.47

Our experts take 

Ethos ranks among the best term life options for 2026 if you want a fast, digital-first experience backed by strong financial protection. With an $813 average premium, an A+ AM Best rating through its partner Banner Life and a low 0.10 NAIC complaint ratio, it’s ideal for shoppers who want simple, affordable coverage without medical exams in many cases. 

Ethos combines a streamlined online application with underwriting from Banner Life, giving buyers the convenience of a modern digital platform with the stability of a traditional insurer. Its Term 20 policy offers straightforward, budget-friendly coverage, and many applicants can qualify without a medical exam — making it one of the most accessible options for new or busy shoppers. 

Key strengths

  • Competitive pricing at $813 average annual premium, making it an affordable option for term life coverage
  • Consumers can complete the entire process online for a faster, more convenient buying experience
  • Low complaint activity with a 0.10 NAIC complaint index through its issuing carrier, supporting a dependable claims track record
  • A+ (Superior) AM Best strength via Banner Life, giving digital-first buyers confidence in the underlying insurer
  • Intuitive digital platform that walks users through quotes, applications and decisions without heavy agent interaction
  • Broker-style access to coverage, helping consumers match themselves to policies issued by established carriers

Application experience

Ethos is built around a quick, digital-first experience. Applicants answer health and lifestyle questions online, receive instant or near-instant decisions in many cases, and complete the process without traditional in-person meetings.

No-medical-exam options

Ethos is built around no-exam underwriting, and most term applicants can qualify without completing a traditional medical exam. Instead, Ethos uses a short health questionnaire and digital data sources — like prescription history, MIB records and driving reports — to make decisions quickly. Eligible applicants (typically ages 20 to 69 applying for $5,000 up to $3 million in term coverage) can often receive an instant decision, with 95% of applications approved on the spot.

Not everyone will qualify for exam-free underwriting. Applicants requesting higher coverage amounts or those with more complex health histories may be asked for additional information or a follow-up review, but Ethos still avoids medical exams in most cases.

Conversion rights

Ethos-issued term policies cannot be converted to a permanent policy.

Policy highlights

  • 20-year level term commonly offered, with other durations also available
  • Coverage limits that can reach into the seven-figure range for qualifying applicants
  • Fast, mostly online process with limited paperwork
  • Policies backed by established insurers rather than by Ethos itself
  • Simple interface that makes it easier for first-time buyers to navigate the process

Best for

  • Shoppers who want a broker-like experience delivered through a digital platform
  • Consumers who value speed and simplicity more than face-to-face agent relationships
  • Healthy applicants seeking no-exam or low-friction underwriting
  • People comfortable managing their policy primarily online

Potential drawbacks

  • Ethos is an intermediary, not the insurer, which may confuse buyers about who ultimately handles claims
  • Some applicants will still face exams or extra requirements despite “no exam” marketing
  • Pricing is competitive but not always the lowest available for shoppers who are willing to shop more broadly with independent agents
Overall rating: 4.45

Our experts take 

MassMutual ranks among the strongest term life insurers in 2026, offering unmatched financial security with an A++ AM Best rating, a near-perfect 0.02 NAIC complaint ratio and an $840 average premium. It’s ideal for buyers who want long-term stability, predictable pricing and the added reassurance of a policy backed by a well-established mutual insurer. 

MassMutual’s Vantage Term 20 policy delivers steady, reliable coverage with level premiums and access to a strong permanent product lineup if needs change. Its combination of exceptional financial strength, very low complaint levels and advisor-guided support makes it a top choice for consumers who prioritize long-term confidence over the lowest possible price. 

Key strengths

  • $840 average annual premium from a top-tier mutual company, a solid value for the strength you’re getting
  • Very low complaint index, which supports its reputation for smooth service and claims handling
  • A++ (Superior) AM Best rating, the highest available, offering strong reassurance for long-term commitments
  • Well-regarded conversion program, giving you an easy path into permanent coverage later
  • Mutual structure, which appeals to buyers who like companies that are built around policyholders

Application experience

You’ll typically work with a financial professional who helps you choose a term length and coverage amount, then submit an online application. It’s more of a planning conversation than a quick online form, which some buyers prefer.

No-medical-exam options

MassMutual does offer accelerated underwriting on some term applications, but it’s more limited than what you’ll find with digital-first insurers. Eligible applicants — generally under age 50 and applying for up to $2 million in term coverage — may be considered for an expedited, no-exam review.

There isn’t a strict checklist that guarantees approval without an exam. MassMutual reviews your medical history, prescription records and other underwriting data to determine whether you qualify. Many applicants, especially those seeking larger coverage amounts or with more complex health backgrounds, should still expect a traditional medical exam as part of the process.

Conversion rights

Vantage Term includes strong conversion options, allowing you to switch to a MassMutual permanent policy without a new medical exam if you do it within the allowed window. That can be a big plus if you expect your insurance needs to grow or change.

Policy highlights

  • Level term options including a 20-year term aimed at core family protection
  • Conversion access to MassMutual’s permanent product lineup
  • Rider options like waiver of premium available in many states
  • Advisor support to help fit term coverage into a larger financial plan
  • Long-standing brand with deep roots in the life insurance industry

Best for

  • Buyers who want a financially solid insurer and are willing to pay a bit more for it
  • People who might want to convert to permanent coverage later
  • Consumers who like the idea of a mutual company that’s built around policyholders
  • Those who prefer an advisor-guided experience instead of a DIY platform

Potential drawbacks

  • Not the cheapest option on the list, especially for very price-sensitive shoppers
  • Application and underwriting are more traditional, which may feel slower compared to instant-decision platforms
  • No-exam programs are limited to certain profiles and coverage amounts
Overall rating: 4.4

Our experts take 

John Hancock performs strongly across the board, offering a competitive $785 average premium, an A+ AM Best rating and a solid 0.38 NAIC complaint ratio. It’s a great fit for buyers who want traditional coverage backed by robust financial strength plus wellness rewards that can help lower premiums over time. 

John Hancock’s Protection Term 20 policy combines dependable, long-term coverage with the Vitality program — its signature wellness platform that rewards healthy habits with premium discounts, perks and ongoing incentives. This blend of strong financial footing, lifestyle-based savings and broad term options makes John Hancock a well-rounded choice for families, health-conscious buyers and high-net-worth individuals seeking large coverage amounts.

Key strengths

  • Unique Vitality rewards program that turns healthy habits into discounts, helping consumers lower premiums over time and stay engaged in their wellness
  • A+ AM Best rating signals long-term financial strength, giving families confidence that claims will be paid when needed
  • Competitive mid-range pricing from a major national carrier, appealing to buyers who want a balance of affordability and brand strength
  • Multiple term lengths make it easy to match coverage to major milestones, like raising kids, paying a mortgage or planning for retirement
  • Strong brand reputation with a large market presence, reassuring buyers who prefer well-established insurers

Application experience

Applications are advisor-supported, giving buyers a clear explanation of how the policy works and how the Vitality program integrates with coverage. This makes the process straightforward for people who like professional guidance.

No-medical-exam options

John Hancock offers accelerated underwriting through its ExpressTrack program, which allows many healthy applicants to skip the medical exam. It’s available to people ages 18 to 60 who are applying for $3 million or less in coverage. This applies to their standard term lineup, which offers 10-, 15-, 20-, and 30-year terms with coverage starting at $250,000.

Not everyone will qualify for an exam-free decision. Applicants outside the ExpressTrack age or coverage ranges — or those with more complex health histories — should expect a traditional medical exam as part of the process.

Conversion rights

Protection Term policies typically allow conversion to permanent coverage during the eligible period without requiring a medical exam, a valuable benefit if your health changes later.

Policy highlights

  • Access to the John Hancock Vitality program
  • 20-year term plus multiple other durations available
  • Offers up to $65 million in life insurance coverage, securing enough coverage for high-net worth individuals
  • Strong permanent life insurance portfolio for future conversion
  • Rider options such as living benefits and waiver of premium
  • Backed by a trusted national insurer with decades of experience

Best for

  • Health-conscious buyers who want savings and perks tied to wellness habits
  • Families who want coverage from a large, well-established company
  • High net-worth individuals
  • Buyers looking for advisor-led guidance and a structured application experience

Potential drawbacks

  • Vitality discounts require ongoing engagement, which may not fit all lifestyles
  • Traditional underwriting means some applicants will face longer approval times
  • Limited no-exam approvals, especially at higher coverage amounts
Overall rating: 4.27

Our experts take 

Corebridge Financial offers the most affordable average premium in our 2026 rankings at $664, paired with an A AM Best rating and flexible short- and mid-length term options. It’s an excellent fit for cost-conscious buyers — especially young adults and older applicants — who want strong coverage at one of the lowest price points available. 

Corebridge’s Select-a-Term 20-Year policy is highly versatile, offering multiple term lengths (10, 15 and 20 years) at budget-friendly rates. Although its 2.97 NAIC complaint ratio is higher than top competitors, its low cost and broad distribution make it a practical choice for shoppers who prioritize affordability and flexible coverage timelines. 

Key strengths

  • Among the lowest premiums in the ranking, giving budget-conscious consumers an easy entry point into reliable life insurance
  • A (Excellent) AM Best rating offers financial reassurance, especially important for families depending on long-term protection
  • Flexible short-term options (10-20 years) allow buyers to match coverage to shorter goals like paying off debt or protecting pre-retirement years
  • Strong fit for younger buyers seeking low-cost coverage, helping them secure protection early while rates are still low
  • Appealing option for seniors needing shorter-duration coverage, offering affordability even at older ages

Application experience

Applications run through agents and broker platforms, with most steps completed electronically. Buyers receive a clear overview of term options, pricing and required documents.

No-medical-exam options

Corebridge Financial offers a streamlined underwriting process for many applicants, and some term policies may be approved without a medical exam. In certain cases, policies can be delivered quickly — sometimes immediately or within about 24 hours — depending on your age, health profile and the amount of coverage you’re applying for.

Because Corebridge evaluates each application individually, there isn’t a single set of criteria for who qualifies for no-exam approval. Your financial professional can review your specific situation and help determine whether you’re likely to be eligible for a faster, exam-free decision.

Conversion rights

Most Select-a-Term products include the option to convert to permanent insurance without a medical exam during the eligible conversion period.

Policy highlights

  • 10-, 15-, 20-year terms and more
  • Competitive pricing for both short- and mid-length terms
  • Optional riders such as living benefits
  • Digital tools available through broker platforms
  • Strong brand with broad distribution

Best for

  • Buyers who need short-term, affordable coverage, since Corebridge’s pricing works well for people wanting protection for 10–20 years without overspending
  • Young adults who want budget-friendly coverage early in life, helping them lock in low rates at younger ages
  • Older adults and seniors who only need a few years of coverage, since Corebridge remains relatively affordable even at age 60–65
  • Shoppers who prefer agent or broker support, offering hands-on guidance while still accessing low premiums

Potential drawbacks

  • Higher complaint index means consumers may experience more service issues, such as slower responses or policy servicing delays
  • No-exam approvals are limited, so many buyers should expect a medical exam
  • Brand recognition varies, which may matter to shoppers who want a widely recognized, longstanding insurer
Overall rating: 4.26

Our experts take 

Lincoln Financial is one of the strongest choices for shoppers who want fast, streamlined term life coverage, offering an $803 average premium, an A AM Best rating and a low 0.39 NAIC complaint ratio. Its TermAccel no-exam option makes Lincoln ideal for buyers who want quick approvals without giving up competitive pricing or dependable service. 

Lincoln’s LifeElements Level Term 20 policy provides steady, well-priced coverage, while the TermAccel e-application gives eligible applicants a smoother, online path to approval. Because many healthy applicants can qualify for no-exam underwriting, Lincoln is a strong fit for shoppers who value speed, convenience and a trusted national brand. 

Key strengths

  • Digital TermAccel application offers faster decisions, ideal for consumers who want efficiency
  • No-exam term policies provide comparable coverage at competitive pricing, giving consumers convenience without paying more
  • A financial strength rating ensures dependable long-term protection, important for families counting on future claims
  • Multiple term lengths provide flexibility, helping buyers tailor coverage to their household timeline or budget
  • Reliable service reputation reduces friction and uncertainty around servicing and claims
  • Balance of digital convenience and advisor support lets consumers choose the buying experience that fits their comfort level

Application experience

Lincoln offers both advisor-driven and digital-first paths. TermAccel minimizes paperwork and provides faster underwriting for eligible applicants.

No-medical-exam options

TermAccel provides no-medical-exam underwriting for qualifying applicants based on age, coverage needs and health history, and its rates are generally competitive with fully medically underwritten policies.

Conversion rights

Lincoln’s term products generally allow conversion to permanent insurance without a medical exam during the conversion period.

Policy highlights

  • Term options from 10 to 30 years
  • Digital tools and e-delivery
  • Optional riders such as waiver of premium
  • Stable mid-range pricing
  • Nationally recognized carrier

Best for

  • Buyers who want a fast, digital-friendly application, since TermAccel streamlines approval
  • Healthy applicants who hope to qualify for no-exam approval, reducing time and inconvenience
  • Households wanting dependable mid-range pricing and strong financial stability
  • Shoppers who value flexibility to choose between advisor support and online-first processes

Potential drawbacks

  • Not all applicants qualify for TermAccel’s quick underwriting, which may shift them to a slower, traditional process
  • Pricing isn’t the most competitive for longer terms, which may push budget-focused buyers to other carriers
  • Some riders vary by state, limiting customization depending on where the buyer lives
Overall rating: 4.2

Our experts take 

Mutual of Omaha ranks as a strong, reliable term life option in 2026, offering an $873 average premium, an A+ AM Best rating and a solid 0.63 NAIC complaint ratio. It’s an excellent fit for shoppers who want straightforward, dependable coverage backed by a long-trusted national brand and consistently positive customer experiences. 

Mutual of Omaha’s Term Life Answers 20 policy keeps things simple and predictable, making it especially appealing for families and first-time buyers who want clarity without complex features. Its strong service reputation, broad agent network and easy-to-understand design make it a steady, confidence-building choice for long-term protection. 

Key strengths

  • Trusted national brand gives buyers confidence, especially those who prefer insurers with long histories
  • A+ financial strength rating offers strong claims-paying ability, supporting families over decades
  • Simple term structure makes it ideal for buyers needing clarity without complexity
  • Consistent service record helps reduce friction, especially around billing or policy adjustments
  • Agent support provides personalized guidance for buyers who want professional help

Application experience

Applications are handled through agents, with digital tools used to streamline document collection and processing.

No-medical-exam options

Mutual of Omaha offers a dedicated no-medical-exam term product called Term Life Express, which is available to applicants ages 18 to 70. It comes in 10-, 15-, 20-, and 30-year term lengths with coverage starting at $25,000 and maxing out between $150,000 and $300,000, depending on your age. This option uses simplified underwriting, so healthy applicants can often get approved based on health questions rather than a traditional medical exam.

For higher coverage amounts, Mutual of Omaha generally requires a full medical exam and traditional underwriting, especially for policies exceeding Term Life Express limits.

Conversion rights

Most Term Life Answers policies include the option to convert to permanent coverage without a medical exam during the conversion period.

Policy highlights

  • 20-year term plus additional durations
  • Optional riders including waiver of premium
  • Clear, easy-to-understand design
  • Strong service reputation
  • Broad agent network

Best for

  • Buyers wanting life insurance from a nationally recognized, trusted brand
  • Families who prefer in-person or phone-based guidance during the application
  • People who may convert to permanent insurance down the road
  • First-time buyers who want simple, straightforward term coverage without complexity

Potential drawbacks

  • Premiums are higher compared to several competitors, especially for younger buyers
  • Digital experience is not as modern as online-first insurers, leading to a slower process
  • No-exam options are limited for higher coverage amounts, meaning many applicants will need a medical exam
Overall rating: 4.16

Our take 

Prudential ranks among the best term life options in 2026 for applicants with complex health profiles, especially smokers. With an A+ AM Best rating, a 0.90 NAIC complaint ratio and strong underwriting flexibility, it’s a top choice for buyers who need competitive rates and broader approval odds than many traditional insurers offer. 

Prudential’s Term Essential 20 policy combines accessible pricing with a reputation for working with tobacco users and applicants who may not fit standard risk categories. Its blend of financial strength, experienced underwriting and advisor support makes it a dependable option for families needing stable, long-term protection. 

Key strengths

  • Best-in-class underwriting for smokers, helping tobacco users secure more affordable rates
  • A+ financial strength rating provides long-term security for families
  • Flexible underwriting accommodates various health profiles, improving approval odds for complex cases
  • Advisor support helps guide applicants through a more detailed underwriting process
  • Long-standing reputation offers reassurance for buyers who want a stable insurer

Application experience

Prudential uses an advisor-led approach that benefits applicants with complex medical histories or tobacco use.

No-medical-exam options

Prudential offers a no-exam pathway through its PruFast Track program. It’s available to eligible applicants ages 18 to 60 applying for $250,000 to $3 million in coverage. Healthy applicants who meet Prudential’s risk criteria may be able to bypass the traditional medical exam and receive a faster underwriting decision.

However, not everyone will qualify. Applicants with certain health conditions — and especially smokers — are more likely to require a full medical exam and traditional underwriting.

Conversion rights

Term Essential policies allow for conversion to a permanent policy without a medical exam during the conversion window.

Policy highlights

  • Several term lengths available
  • Strong permanent product options
  • Living benefits available
  • Advisor-guided process

Best for

  • Smokers or tobacco users looking for more favorable pricing than other insurers provide
  • Applicants with more complicated health histories who need flexible underwriting
  • Families wanting stability from a financially strong, established brand
  • Buyers planning to convert to permanent insurance later, preserving insurability

Potential drawbacks

  • Premiums for healthy, non-smoking applicants may be higher than competing insurers
  • Underwriting can be slower for buyers needing full medical review
  • Limited no-exam options reduce convenience for applicants seeking fast approval
Overall rating: 4.12

Our take 

Transamerica is one of the most affordable term life options for 2026, offering a competitive $665 average annual premium and an AM Best rating of A. While its 3.10 NAIC complaint ratio is higher than many competitors, it’s a strong fit for budget-focused shoppers who want low-cost coverage with useful built-in living benefits. 

Transamerica’s Trendsetter Super 20 policy stands out for its living benefit riders, which allow policyholders to access part of the death benefit during serious illness. This added flexibility, combined with accessible pricing and broad coverage options, makes it appealing for families who want extra protection without stretching their budget. 

Key strengths

  • Very low premiums help make high-quality coverage accessible to more families
  • Excellent financial rating provides reassurance despite lower pricing
  • Living benefits offer financial support during serious medical situations
  • Multiple term lengths match different budgets and planning needs
  • Broad distribution through agents and brokers offers shopping flexibility

Application experience

Applications are handled by agents or brokers through digital forms and streamlined submission.

No-medical-exam options

Transamerica offers accelerated underwriting on its Trendsetter Super and Trendsetter LB term policies, and many applicants may qualify for no-medical-exam approval. Eligible buyers can apply for up to $2 million in coverage without completing a traditional exam, as long as they meet Transamerica’s age and health criteria.

While exam-free approval isn’t guaranteed, qualified applicants can receive the same policy — at comparable premiums — with a much faster decision and far fewer steps. Those applying for higher coverage amounts or with more complex health histories may still need a medical exam.

Conversion rights

Most Trendsetter Super policies include a conversion option to permanent insurance without a medical exam.

Policy highlights

  • 10-, 15-, 20-, 25-, 30-year terms
  • Living benefit riders
  • Renewable beyond initial term
  • Strong pricing for budget-conscious buyers

Best for

  • Budget-focused buyers who want strong coverage at one of the lowest prices in the market
  • Families who value built-in living benefits for added financial protection
  • Shoppers comfortable working with agents or brokers for personalized guidance
  • Buyers prioritizing affordability over brand prestige or complaint levels

Potential drawbacks

  • Higher complaint index suggests more customer service issues compared to competitors
  • Experience can vary by agent, affecting consistency
  • Limited no-exam pathways may lead to medical exams for many applicants
  • Term life insurance isn’t available in New York
Overall rating: 3.94

Our take 

Guardian Life ranks as one of the most stable and dependable term life insurers in 2026, offering exceptional financial strength with a superior A++ AM Best rating and an extremely low 0.12 NAIC complaint ratio. It’s an excellent fit for shoppers who prioritize long-term security, consistent service and reliable claims handling over finding the lowest premium. 

Guardian’s Level Term 20 policy is priced higher than many competitors, but buyers often choose the company for its stability, service reputation and strong advisor support. This makes Guardian a reassuring choice for families who want predictable coverage backed by one of the industry’s strongest financial foundations. 

Key strengths

  • A++ AM Best rating delivers top-tier financial strength, reassuring term buyers who want an insurer with exceptional long-term claims-paying ability
  • Very low complaint index reflects reliable, consistent service, helping reduce billing issues, processing delays or communication problems
  • Advisor-guided process offers personalized support, making it easier for buyers to understand term coverage and choose the right duration
  • Strong brand reputation and long history, appealing to consumers who prefer well-established insurers
  • Clear, stable policy structure, giving buyers straightforward term life coverage without added complexity

Application experience

Guardian uses a traditional advisor-supported process that includes a needs review and electronic application. This hands-on approach benefits shoppers who appreciate guidance but is slower than digital-first platforms.

No-medical-exam options

For applicants age 50 and under with solid health, Guardian can approve up to $3 million in coverage without requiring a medical exam.

Conversion rights

Guardian’s Level Term 20 policy includes a built-in conversion option, but it’s only available during the first five years of the term. Policyholders who want a longer window can add the Extended Conversion Rider at the time of purchase, which allows conversion to a permanent Guardian whole life policy at any point during the 20-year level term. This setup gives buyers flexibility, but only if they elect the rider upfront.

Policy highlights

  • Level Term available in 20-year duration and additional terms
  • Access to strong permanent life portfolio if conversion is ever needed
  • Advisor-based planning support
  • Consistently low complaint levels
  • Very strong financial foundation

Best for

  • Term buyers who prioritize exceptional financial strength, ensuring long-term dependability from their insurer
  • Families who want a low-hassle ownership experience, supported by Guardian’s consistently strong service record
  • Consumers who appreciate advisor-led guidance, especially when choosing term length or reviewing future needs
  • People who value stability and predictability, and prefer a well-established insurer with a long track record

Potential drawbacks

  • Premiums are higher than many competitors, making it less appealing for buyers focused heavily on price
  • Advisor-led application process is slower, which may not suit shoppers looking for a fast, digital-first approval
  • Limited no-exam options, meaning most applicants at higher coverage levels should expect a medical exam
Overall rating: 3.63

Our take 

AAA Life earns an A (Excellent) AM Best rating and a NAIC complaint ratio of 2.686. Its average annual premium of $930 makes it a higher-cost option among the group. 

The company’s 20-Year Level Term policy is straightforward, with additional discounts for AAA members. It’s best suited for loyal members who want an easy-to-manage policy from a familiar brand, even if pricing isn’t the lowest. 

Key strengths

  • Trusted household brand
  • A financial rating offers reliable claims protection
  • Straightforward policy design reduces complexity for first-time buyers
  • AAA member benefits and savings can boost overall value, make coverage feel more cost-effective
  • Agent support provides guidance throughout the process

Application experience

Applications are started online or by phone and completed with a licensed AAA Life agent.

No-medical-exam options

AAA Life offers a simplified underwriting path for certain applicants, and some may be approved without a medical exam based on their health questions and third-party data checks like MIB reports, prescription history and motor-vehicle records. Applicants in good health — especially younger buyers — may qualify for immediate approval on coverage amounts up to $3.5 million, while others may be asked to complete a medical exam if more information is needed.

Conversion rights

Most policies allow conversion to permanent coverage without a medical exam or underwriting, but this option is limited to before you reach 65.

Policy highlights

  • 20-year term policy that’s easy to understand and budget for
  • Members may qualify for exclusive discounts that help lower the overall cost of coverage
  • Optional riders, including return of premium, to customize the policy to your needs
  • The application is an agent-led process, giving you personal guidance from start to finish
  • AAA is a widely recognized brand, which can offer added peace of mind when choosing coverage

Best for

  • AAA members wanting convenience and brand familiarity
  • First-time buyers who prefer simple coverage guided by an agent
  • Families wanting a recognizable, trusted brand for life insurance
  • Shoppers who value straightforward policies without complexity

Potential drawbacks

  • Premiums are higher than most competitors, reducing affordability
  • High complaint index may mean more customer service problems
  • No-exam perks are limited for higher coverage amounts
Overall rating: 3.26

Our take 

Farmers holds an A (Excellent) AM Best rating and a NAIC complaint ratio of 1.092, just above the expected ratio for its market share. With an average annual premium of $1,193, it’s one of the more expensive options in this ranking. 

The Value Term 20 policy provides simple, straightforward coverage from a trusted national brand. It’s best for buyers looking for shorter-term coverage or those already working with Farmers for other insurance needs. 

Key strengths

  • Trusted national brand with strong local agent support, ideal for in-person assistance
  • A financial rating indicates strong long-term claims-paying ability
  • Simple policy design avoids confusion for buyers wanting basic coverage
  • Bundling opportunities can streamline insurance management
  • Local agents provide personalized service many families appreciate

Application experience

Applications are completed with Farmers agents who handle quotes, document submissions and ongoing support.

No-medical-exam options

Farmers’ Simple Term provides a simplified path to coverage by removing the medical exam requirement. Approval is based on your responses to health and background questions, and coverage amounts typically fall between $75,000 and $150,000.

Conversion rights

Farmers Simple Term includes the option to convert to a Farmers whole life policy that builds cash value, allowing you to move from temporary to permanent coverage without a medical exam.

Policy highlights

  • Farmers offers a straightforward 20-year term structure that’s easy to understand
  • Customers get personalized guidance from local agents who help with quotes, questions and applications
  • The policy features clear, simple terms without complicated add-ons
  • Farmers’ nationwide brand recognition provides added peace of mind for long-term reliability

Best for

  • Existing Farmers customers who want the convenience of managing multiple policies with one insurer
  • Families who prefer face-to-face guidance throughout the buying process
  • Shoppers seeking a simple, no-frills term policy with predictable features
  • Buyers who value in-person support and a dedicated local agent

Potential drawbacks

  • Premiums are among the highest in the ranking, reducing affordability
  • Limited digital tools can slow the process for buyers who prefer an online-first experience
  • No-exam eligibility is narrow, meaning many applicants may need a medical exam

How much does term life insurance cost? 

Most 40-year-old non-smokers can expect to pay between about $664 and $1,193 per year for a 20-year, $500,000 term life policy based on the companies we reviewed. Corebridge Financial and Transamerica offer the lowest average premiums, while insurers like AAA and Farmers tend to land at the higher end of the range. 

Price is one of the most important things to consider when buying life insurance. Choosing a policy that fits your budget from the start helps ensure you can keep it for the full term — so it doesn’t lapse and leave your family without coverage when it matters most. 

Choosing a term policy you can comfortably afford for the full 20- or 30-year term is just as important as picking the right coverage amount. 

To compare how much term life coverage costs, we examined the cost of a 40-year-old non-smoker purchasing a 20-year term policy with $500,000 in coverage. Corebridge Financial and Transamerica offer the lowest average annual premiums at $664 and $665, followed by Pacific Life at $671. 

Company Average annual premium 
Corebridge Financial $664 
Transamerica $665 
Pacific Life $671 
New York Life $724 
Penn Mutual $726 
John Hancock $785 
Lincoln Financial $803 
Ethos $813 
MassMutual $840 
Prudential $865 
Mutual of Omaha $873 
AAA $930 
Guardian $960 
Farmers New World $1,193 
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Why is life insurance an important part of financial planning? 

The value of life insurance shows up in real moments, like steadying a family budget, protecting a home, or covering future goals.  

“Many financial experts consider life insurance to be the cornerstone of sound financial planning,” says Mark Friedlander, senior director of media relations at the Insurance Information Institute (Triple-I). 

Meanwhile, the most recent research from LIMRA and Life Happens shows that about 42% of American adults — roughly 102 million people — say they need life insurance or more of it, underscoring why getting the right term coverage in place is so important. 

How much coverage do you actually need? 

The amount of life insurance you need depends on how much money your family would require to stay financially secure if your income suddenly stopped. For most people, that means estimating housing costs, daily expenses, childcare and future goals like education — then choosing a policy that replaces those needs for a realistic number of years. 

The right life insurance amount is simply the money your family would need to stay stable without your income. 

Life insurance provides a financial buffer so your family can: 

  • Keep up with housing payments 
  • Cover everyday living costs and childcare 
  • Maintain their lifestyle while they adjust 
  • Take time to make future financial decisions without pressure 

A practical way to calculate your number is to total the income you’d need to replace, add essential expenses, and factor in long-term goals. The DIME method breaks this down clearly so your coverage amount reflects real-life needs. 

Try the 10 to 15x income rule for a quick estimate 

A simple place to start when you’re estimating how much life insurance you need is to think about income replacement. Most experts suggest using a range of 10 to 15 times your annual income. So if you earn $100,000 a year, that would translate to roughly $1 million to $1.5 million in coverage. 

This rule is helpful because it offers a quick and fairly realistic ballpark. Still, it doesn’t consider everything, especially personal financial details like: 

  • Your remaining mortgage and other debts 
  • Whether you’re the sole income earner 
  • Future education or care expenses 
  • Savings or existing life insurance policies 

Use this rule as a starting point to understand your potential coverage range. From there, you can personalize your number using methods like the DIME framework or by talking with a licensed insurance professional who can tailor estimates to your situation. 

Use the DIME method to calculate needs based on real-life expenses 

Using a simple 10–15x income rule gives you a quick starting point, then the DIME method helps you refine that number based on real-life expenses. 

The DIME method breaks things down into key financial areas so you’re not just guessing. 

You’ll total up the key areas where life insurance steps in to keep your family financially secure. 

  • D – Debt: Start by adding up any debts that won’t disappear, like credit cards, car loans, personal loans, or student debt. This ensures your family doesn’t inherit bills that could drain their savings or add stress at an already difficult time. 
  • I – Income: Think about how many years your income needs to be replaced. A common range is 2–10 years, depending on how much your family relies on your earnings and how long it might take for them to adjust financially. This part helps turn life insurance into actual time — time to grieve, to figure out next steps, and to avoid having to suddenly change their entire lifestyle. 
  • M – Mortgage: If you have a mortgage, include your remaining balance (unless it was already counted in your debt). Many families want life insurance to pay off the home so a surviving spouse or children can stay there without worrying about the monthly payment. 
  • E – Education: If you have kids, estimate for future education costs. A broad range is $50,000 to $200,000 per child, depending on your goals and the kind of education you want to help provide. Including this now means your children can pursue college or vocational training without taking on heavy debt. 

Putting these pieces together helps you arrive at a coverage number that feels grounded in real needs rather than guesswork. 

What our expert recommends to get enough life insurance coverage

Your first step should be to determine what financial resources will be available to your survivors or heirs after your death. Review three primary categories of resources: 

  • Social Security and other retirement-related survivor benefits 
  • Group life insurance (e.g., a policy you may have through an employer) 
  • Other assets and financial resources 

Next, when will these resources become available? For example, Social Security survivor benefits are payable immediately to a surviving spouse if there are dependent children. If not, Social Security payments may not be available to your surviving spouse until after age 60, or age 50 if they have a disability. A surviving spouse can also receive benefits at any age if they are caring for a child under age 16 or who has a disability.  

Then, determine what your survivor’s financial needs may be after your death. For simplicity, you might focus on three categories of requirements: final expenses, debts and income needs. 

Next, subtract your beneficiaries financial resources from their financial needs to determine how much coverage to buy. Many people are underinsured, often because they skip these steps or take a shortcut, such as simply buying a multiple of annual income.

– Mark Friedlander, Senior Director, Media Relations, Insurance Information Institute (Triple-I)

How does your existing coverage affect what you need? 

Before you settle on a coverage amount, pause and factor in the protection you already have in place. It’s easy to overestimate when you’re thinking in big numbers, but adding up existing coverage ensures you’re not paying for more than you actually need. 

  • Emergency savings and investments: If you’ve built up savings, investment accounts or a rainy-day fund, that money could step in to support your family during a transition. The more you already have set aside, the less life insurance you may need to replace income or cover short-term expenses. 
  • Employer-provided life insurance: Many workplaces include life insurance equal to one or two times your salary. It’s a great perk, but it’s usually not enough to fully protect a family — and it often disappears if you leave your job or switch careers. Think of it as a helpful supplement, not your main safety net. 
  • Existing individual life insurance: If you already own a life insurance policy — term or permanent — make sure to include the coverage amount in your total. You may simply need to add another policy to fill in the gaps rather than starting from zero. 

Reviewing what’s already in place gives you a clearer picture of what’s missing, so you can buy the right amount of coverage — not too much, not too little.  

Why talking to an insurance expert can help 

Even if you have a good sense of what coverage you need, speaking with a licensed agent or broker can help you make clearer, more informed choices. Life insurance options and pricing can vary a lot depending on your age, health, and personal goals, and experts can help you understand those differences in a way that’s grounded in your unique situation. 

Here’s how they can help: 

  • Clarify your coverage needs. They can look at your income, debts, family goals and existing coverage, and help confirm whether your estimate makes sense — or if you’re missing something important. 
  • Explain policy features in plain language. They can walk you through things like riders, renewal clauses, conversion options and no-medical-exam coverage, so you understand what’s worth paying for and what you can skip. 
  • Review pricing and underwriting options. They’ll show you how things like age, health and coverage amount affect your premium. They can also tell you whether accelerated underwriting, which means you can skip the medical exam, is likely or realistic for you. 
  • Avoid common mistakes. Agents can help you avoid overpaying for unnecessary coverage or ending up underinsured because of incomplete calculations, especially if your situation changes in a few years. 

Talking to an insurance expert doesn’t mean you’re signing up for anything. It’s simply using someone else’s experience to make a financial decision that affects people you care about. It’s time well spent, especially if you want to feel confident that you’ve chosen the right amount of coverage for your needs. 

What’s the right life insurance amount for your life stage? 

The right amount of life insurance depends on your life stage, priorities and the people who depend on you. Instead of starting from scratch, you can use your current situation as a guide to the amount of coverage that typically fits people in similar circumstances. 

Here’s a snapshot of common scenarios and the coverage ranges that tend to work well for each: 

Life situation Coverage range Common priorities 
Single, no dependents $100,000–$250,000 Cover debts and final expenses without burdening family 
Newly married or partnered $250,000–$500,000 Protect shared lifestyle and upcoming life goals 
Young family with children $500,000–$1.5 million Replace income, fund education and maintain stability 
Established family with mortgage $1 million–$3 million Pay off mortgage, secure future and support larger expenses 
Single parent $500,000–$1 million Provide income replacement and support for kids through adulthood 
Nearing retirement $100,000–$500,000 Final expenses, legacy planning and protecting a surviving spouse 
Business owner or self-employed Varies widely Cover debts, tax obligations and business continuity needs 
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This approach isn’t about finding a perfect number on your first try, it’s about putting yourself in a real-world context so the options feel clearer and more manageable. Once you have a range that feels right for your situation, you can adjust based on your goals, finances and family, and move forward feeling more confident in your decision. 

Get quotes from your top choices 

Once you have a sense of how much coverage you need, it’s time to compare rates. Getting quotes from at least three reputable insurers gives you a clearer picture of what you’ll pay and what each company offers in terms of underwriting, riders and customer service. 

Most companies offer quick online quotes, and many allow you to start the process without speaking to an agent right away. Comparing side-by-side can help you find both the right coverage and a price that fits your budget. 

Still have questions? 

Here are some useful resources to keep you moving in the right direction: 

  • Not sure how much coverage you need? Our life insurance coverage guide breaks down real-life examples and easy ways to calculate your number. 
  • Want to see how rates change by age? Explore term life insurance rates so you know what to expect before getting quotes. 
  • Not sure what type of life insurance is right for you? Explore our guide to different policy types and find out what each one covers. 

How can you find the right term life insurance for you? 

The best term life insurance company is the one that fits your life — your budget, health profile, and coverage goals. To choose the best term life insurance company, compare premiums, financial strength ratings, customer satisfaction scores and NAIC complaint ratios. Look for insurers with strong AM Best ratings, low complaint levels and pricing that fits your budget.  

If affordability is your top priority, Corebridge Financial, Transamerica, and Pacific Life offer some of the lowest average premiums. For long-term financial strength and policy flexibility, MassMutual, Penn Mutual, and New York Life stand out. And if you value speed and simplicity, Ethos and Corebridge Financial make getting covered online fast and straightforward. 

Before you decide, compare quotes from at least three top-ranked insurers. Even small differences in rates and underwriting can make a big impact over 20 years of coverage.

Frequently asked questions about term life insurance 

What is term life insurance and how is it different from whole life? 

Term life insurance lasts a set number of years — usually 10, 20 or 30. If you pass away during that term, your beneficiaries receive the death benefit. Unlike whole life, term doesn’t build cash value and is designed purely to replace income and cover big expenses like a mortgage or childcare, which is why it’s typically the most affordable way to buy a large amount of coverage. 

Who are the best term life insurance companies in 2026? 

Based on our analysis, Pacific Life, New York Life and Penn Mutual rise to the top overall for 2026. Pacific Life offers the best blend of price and strength, New York Life shines for very high face amounts and top-tier financial ratings, and Penn Mutual stands out for combining competitive pricing with strong conversion flexibility and very low complaint levels. 

Which company has the cheapest term life rates on this list? 

For a 40-year-old non-smoker buying a 20-year, $500,000 policy, Corebridge Financial and Transamerica have some of the lowest average premiums in our comparison, at $664 and $665 per year, respectively. Pacific Life is close behind at $671, which is one reason it lands in the top overall spot — it combines affordable pricing with very strong financial strength and complaint scores. 

Who is best if I want a fully online or no-fuss application? 

If you want a mostly digital, low-friction experience, Ethos is the standout. You can complete the application online, and many applicants are approved without a medical exam, with coverage issued by Banner Life (A+ AM Best). Lincoln’s TermAccel and Corebridge’s streamlined platforms are also good options for people who want faster, more digital underwriting instead of a traditional paper-heavy process. 

Which companies are best if I need a very high coverage amount? 

If you’re looking for seven-figure protection, New York Life is a top choice thanks to its A++ AM Best rating, high available face amounts and strong agent support for complex needs. Penn Mutual and MassMutual are also solid picks for larger policies, pairing strong financial strength with flexible conversion options if you eventually want permanent coverage. 

Which companies are best if I only need a smaller policy amount? 

If you’re looking for a more modest death benefit, New York Life’s term coverage through AARP — roughly $10,000 to $150,000 — and Mutual of Omaha’s Term Life Express — starting around $25,000 — can work well for final expenses, debt payoff or smaller income gaps. These smaller policies can be a good fit if you don’t need a $500,000 or $1 million benefit but still want your family to avoid taking on your bills. 

Who is best for smokers or more complex health histories?  

Prudential is our top pick for smokers because its underwriting is relatively smoker-friendly and often more competitive on price for tobacco users than many competitors. It’s also a good option for more complicated health profiles where flexible underwriting matters. For non-smokers with health nuances, companies like John Hancock (with its wellness-focused Vitality program) and Penn Mutual can also be worth a close look, depending on the details of your health history. 

Can I get term life insurance without a medical exam, and who does it best? 

Yes, many companies we reviewed offer a no-exam or accelerated underwriting option for eligible applicants. Ethos is built around no-exam underwriting for most healthy buyers, while Pacific Life, Penn Mutual, Transamerica, Corebridge Financial, Lincoln, MassMutual, John Hancock, AAA and others all offer some form of accelerated or simplified path based on age, coverage amount and health. The key is that exam-free approval isn’t guaranteed — healthier applicants and smaller to mid-range coverage amounts are most likely to qualify. 

How much term life insurance do I actually need? 

A quick starting point is 10 to 15 times your annual income. So if you earn $100,000 a year, you’re often looking at roughly $1 million to $1.5 million in coverage. From there, you can refine that number using the DIME method — adding up debts, income replacement, mortgage and education costs — and then subtracting your savings, existing coverage and employer-provided life insurance so you’re not over- or underinsured.

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Nupur Gambhir
Managing Editor

 
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Nupur Gambhir is an insurance expert and managing editor of Insure.com. She specializes in life and health insurance content, and has experience as a marketing consultant.

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