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AAA Life Insurance Life Insurance Ratings

Customer Satisfaction Ratings (based on 126 survey results)
Customer ServiceValue for PriceWebsite and Apps% Who Would Recommend to a FriendA.M. Best
Effective as of:

A.M. Best's Financial Strength Rating is an independent opinion of an insurer's financial strength and ability to meet its ongoing insurance policy and contract obligations.

A.M. Best's rating is NOT used to calculate the overall score but it is important information to consider when choosing an insurance company.

out of 100
May 29, 2019
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Reasons for Buying from AAA Life Insurance

Customers of AAA Life Insurance originally decided to purchase from the company for these reasons:
Saw online ad22%
Offered best price19%
Recommended by friend or family member14%
Saw TV commercial10%
Financial Strength rating5%
Was the company my parents had5%
I had other insurance with this company3%
The company website and mobile apps are easy to use and helpful2%

How likely are you to recommend this company to a friend, coworker or family member?

I would definitely recommend this company. 57%
I probably would recommend this company. 32%
Neutral 10%
I would not recommend this company. 2%
I probably would not recommend this company. 0%

What kind of insurance do you have?

Both 40%
Whole 36%
Term 24%
Other - fill in 0%

How much do you pay annually for your life insurance policy

$751-$1,000 21%
$251 - $500 20%
$501-$750 20%
$1,001-$1,500 13%
$2,001-$2,500 9%
$1,501-$2,000 8%
less than $250 6%
More than $2,501 2%

Website and Apps

How easy to use and how helpful they are
54%Excellent - Gives me what I need and more
33%Good - Fulfills my needs
9%Just okay - Fulfills some but not all of my needs
3%Never visited/used website or mobile app
2%Unsatisfactory - Doesn?t fulfill my needs, website/app is severely lacking

How You Prefer to Deal with Insurers

45%In person
19%Interactive website
6%Smartphone app
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About AAA Life Insurance

Life insurance policies offered

  • Term Life
  • ExpressTerm Life
  • Whole Life
  • Universal Life

Other offerings

  • Accident Insurance
  • Annuities

Best Life Insurance Companies: How AAA Life Stacks Up

AAA Life Insurance came in 6th in the Best Life Insurance Company survey. It received an overall score of 87.39. AAA Life’s best showing was 3rd for a new rating category of ease of use of website and app.  AAA Life received 4 stars across the board for price, customer service and website and apps.

Gauging an insurance company

Before buying with a company it is wise to check on a company's financial strength and complaint record. The A.M. Best rating listed above gives you an idea of Allstate's financial strength to pay claims. A complaint ratio can be found on the National Association of Insurance Commissioners (NAIC) site. The median complaint ratio from the NAIC is always 1.00. This means half of the insurers have a complaint ratio of under 1.00 and half have a ratio above. Basically, numbers lower than 1.00 are better with fewer complaints than the median and a number higher than 1.00 has more complaints than the median. For life insurance, AAA Life (NAIC# 71854) had a complaint ratio of 0.77 for individual life and 0.33 for group life for 2018. 2019 complaint numbers will be available in 2020.

Company Background

Part of the AAA family

Starting in 1969, AAA Life Insurance Company became part of the AAA organization.  It has over 1.3 million active life policies that offer the owners financial protection and stability for loved ones they may leave behind.  A new offering is ExpressTerm that allows you to buy a term life policy in as little as 10 minutes. AAA Life Insurance offers life insurance policies to both AAA members and non-members alike.  AAA members may receive discounts or extra benefits with certain policies.

Contact information

Corporate Headquarters

17900 North Laurel Park Dr.
 Livonia, MI 48152

Customer service/Claims:  888-422-7020

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