AAA life insurance ratings and review 2026

AAA is the No. 13 life insurance company for 2026. It earned a 4.28 out of 5, ranking highly for ease of service and strong satisfaction among seniors and young adults.

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Our take: AAA life insurance

AAA ranks No. 13 in our 2026 life insurance ranking with a solid 4.28 out of 5, and it stands out for being easy to work with — something many shoppers don’t realize they value until they need it.

AAA may not have the widest product lineup, but people who choose AAA tend to stay because the service is smooth and dependable. The policies are simple enough to understand without feeling overwhelmed by the fine print.

AAA’s high satisfaction scores among seniors and young adults point to an experience that works well for people at both ends of the life insurance spectrum:

  • Younger buyers appreciate that the process isn’t confusing or pushy.
  • Older adults like that billing, service and renewals are hassle-free.

AAA’s weaker spots — like more limited riders and a smaller selection of product types — matter most if you want a highly customizable or investment-heavy policy. But if you just want basic, reliable coverage with good service, AAA delivers exactly that.

Below is our full review based on third-party metrics and feedback from real-life insurance customers.

13
AAA
4.28 Insure.com Score
Ease of service
Customer Survey
NAIC
AM Best Rating
A
Effective date:
Pros and cons
Pros:
  • Excellent ease-of-service scores, meaning customers find it simple to manage their policy, pay bills and get help when they need it.
  • High satisfaction among young adults and seniors, showing that AAA’s policies meet the needs of both first-time buyers and older shoppers seeking stability.
  • Straightforward policy experience, which is helpful for people who want basic life insurance without confusion or pressure.
  • Priced right around the industry average, giving shoppers solid coverage without paying a premium for the AAA name
Cons:
  • Limited product lineup compared to big national carriers, which may feel restrictive for buyers who want advanced planning tools or policy customization
  • Higher-than-average NAIC complaint index (2.18), which suggests more complaints than the typical insurer, although many relate to differences between regional AAA clubs
  • May feel too basic for shoppers who prefer a wide menu of riders, permanent policy types or more sophisticated planning features

At a glance: Who AAA is best for

A good match for:

  • Buyers who want simple, easy-to-understand policy options
  • People who appreciate straightforward service and smooth billing
  • Seniors and young adults who want policies that are hands-off and easy to maintain

Why people choose AAA:

  • Strong marks for ease of service — one of the highest in our ranking
  • High satisfaction among older adults and young policyholders
  • A reputation for clear communication and policies that don’t feel overwhelming
  • Pricing that’s right in line with the industry average, so you get solid, dependable coverage without spending more than you need to

Keep in mind:

  • AAA isn’t the most robust option for complex financial planning
  • Policies and riders may feel more limited compared to large national carriers
  • Coverage, availability and underwriting vary depending on your local AAA club, which can make experiences slightly inconsistent

How AAA scores for customer satisfaction, ease of service, policy offerings and billing

AAA performs strongest in ease of service and billing, which means most customers find it simple to manage their policy and pay their premiums without surprises. Its slightly lower score for policy offerings suggests a solid selection of coverage, though not as customizable as some competitors. Overall, these ratings provide buyers with a good sense of what it is like to work with AAA on a day-to-day basis.

Here’s how AAA compares with its competitors:

CompanyCustomer satisfactionEase of servicePolicy offeringsBilling process
AAA82%84%78%85%
Amica85%78%89%85%
Mutual of Omaha78%80%86%93%
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How AAA scores for recommendations, trust and renewals

In our survey, AAA earned high marks across the board:

  • 90% of customers would recommend it
  • 94% say they trust the company
  • 96% plan to renew their policy

These results point to a company that people feel good about sticking with. High trust and renewal rates suggest AAA delivers a consistent, reliable experience that keeps customers confident year after year.

Here’s how AAA compares with its competitors:

CompanyRecommendedTrustworthinessRenewals
AAA90%94%96%
Amica89%93%100%
Guardian Life92%92%100%
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How AAA scores for different age groups

Younger adults

AAA earns an 86% satisfaction rating from younger adults, who tend to appreciate simple policies, helpful guidance and a low-pressure buying experience.

Middle-aged adults 

Satisfaction is 83% in this group. AAA performs well, though shoppers looking for more complex policies may lean toward larger carriers.

Seniors

AAA shines here with 84% satisfaction, reflecting strong value for older adults who want stable, easy-to-manage coverage with predictable service.

CompanyYoung adultsAdultsSeniors
AAA86%83%84%
Corebridge68%86%80%
Guardian Life74%87%74%
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How much does AAA life insurance cost?

AAA’s average annual premium is $385, which is slightly above the industry average of $382. That small difference — less than 1% — means AAA is priced right in line with other major national insurers, providing shoppers with reliable coverage without a significant cost increase.

For many buyers, especially those who value AAA’s familiar brand and strong customer satisfaction scores, the modest price difference feels like a fair trade-off for the company’s dependable service and broad membership benefits. Over a long-term policy, the cost remains competitive, especially compared to higher-priced insurers.

Here’s how AAA compares with its competitors:

CompanyAverage annual premium
AAA$385
Guardian Life$395
Mutual of Omaha$353
New York Life$349
Lincoln Financial$369
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Types of life insurance offered by AAA

AAA’s offerings vary by regional club, but generally include:

Term life insurance

  • Multiple term lengths available
  • Coverage ranges from $50,000 to $3.5 million
  • Policies are designed to be basic and easy to understand

Whole life insurance

  • Lifetime protection
  • Guaranteed premiums and cash value
  • Often chosen by older adults for final expenses or legacy planning

Universal life or simplified permanent options

  • Availability differs by region
  • Offers more flexibility than whole life but fewer features than large national carriers

Riders (vary by club)

  • Children’s coverage
  • Accidental death benefit
  • Additional term riders
  • Waiver of premium

AAA’s rider selection is more limited than that of larger insurers, but covers the basics most buyers look for.

States where AAA offers coverage

Graph
Table

States where AAA offers coverage
Alabama
Alaska
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
Washington, D.C.
West Virginia
Wisconsin
Wyoming
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AL AK AZ AR CA CO CT DC DE FL GA HI ID IL IN IA KS KY LA ME MD MA MI MN MS MO MT NE NV NH NJ NM NY NC ND OH OK OR PA RI SC SD TN TX UT VT VA WA WV WI WY

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How to contact AAA

Since AAA operates through regional clubs, the contact information can vary. Here’s the main national contact to start with:

AAA Life Insurnace Company
  • Website: AAA.com
  • General member services: 800-222-4357 (24/7)
  • Life insurance information:
    Accessible through your local AAA website or office

Customers are typically routed to their local club for policy-specific assistance, which can influence service experience.

Methodology

In 2025, Insure.com surveyed more than 2,000 insurance consumers through independent research firm Dynata. Customers named their life insurer and rated it on customer satisfaction, ease of service, policy offerings, billing, and their experience across different applicant types (seniors, middle-aged adults, young adults, people with pre-existing conditions, people who are overweight, and people who prefer no-exam coverage). We also asked whether they planned to keep their policy, would recommend their insurer, and trusted their insurer.

For insurers with enough survey responses, we added:

  • AM Best financial strength ratings, which measure a company’s ability to meet long-term obligations
  • NAIC complaint index scores, calculated using weighted complaint data based on each company’s annual written premium
  • Life insurance rate data from Compulife to assess overall pricing competitiveness, though this wasn’t included in the final score

With guidance from Prof. David Marlett, Ph.D., Managing Director of the Brantley Risk and Insurance Center at Appalachian State University, we applied the following weights to determine each company’s final score:

  • Customer survey: 60%
    • 10% customer satisfaction
    • 10% ease of service
    • 10% policy offerings
    • 10% likelihood to recommend
    • 10% likelihood to renew
    • 10% trust
  • AM Best: 25%
  • NAIC complaints: 15%

Each insurer received a rating between 0.5 and 5 stars, with 5 stars representing the highest performance.

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Nupur Gambhir
Managing Editor

 
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Nupur Gambhir is an insurance expert and managing editor of Insure.com. She specializes in life and health insurance content, and has experience as a marketing consultant.

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