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AAA Life Insurance Life Insurance Ratings

Customer Satisfaction Ratings (based on 100 survey results)
Customer ServiceValue for PriceWebsite and Apps% Who Would Recommend to a FriendA.M. Best
Effective as of:

A.M. Best's Financial Strength Rating is an independent opinion of an insurer's financial strength and ability to meet its ongoing insurance policy and contract obligations.

A.M. Best's rating is NOT used to calculate the overall score but it is important information to consider when choosing an insurance company.

out of 100
October 31, 2019
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Reasons for Buying from AAA Life Insurance

Customers of AAA Life Insurance originally decided to purchase from the company for these reasons:
Offered best price20%
Recommended by friend or family member19%
Saw TV commercial13%
I had other insurance with this company12%
Financial Strength rating5%
Saw online ad5%
Was the company my parents had5%
The company website and mobile apps are easy to use and helpful1%

How likely are you to recommend this company to a friend, coworker or family member?

I would definitely recommend this company. 50%
I probably would recommend this company. 30%
Neutral 18%
I probably would not recommend this company. 2%
I would not recommend this company. 0%

What kind of insurance do you have?

Term 47%
Permanent, including whole life 40%
Both 12%
Other 1%

How much do you pay annually for your life insurance policy

$250 - $499
Less than $250
$1,000 - $1,249
$4,000 or more
$2,000 - $2,249
$1,500 - $1,749
$1,250 - $1,499
$3,250 - $3,499

Website and Apps

How easy to use and how helpful they are
38%Completely satisfied - Gives me what I want and more
33%Satisfied - Fulfills my needs okay
18%Neutral - No good or bad feelings on this
9%Never visited or used website or mobile app
1%Not Satisfied - Is not a good website or app
1%Very unsatisfied - Their digital offerings are not good at all or nonexistent

How You Prefer to Deal with Insurers

36%In person
12%Interactive website
5%Mobile App
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About AAA Life Insurance

Life insurance policies offered

  • Term Life
  • ExpressTerm Life
  • Whole Life
  • Universal Life

Other offerings

  • Accident Insurance
  • Annuities

Best Life Insurance Companies 2020: How AAA Life Insurance Compares

AAA Life Insurance came in 11th in the 2020 Best Life Insurance Company survey. AAA Life’s best showing was 8th in the rating category of ease of use of website and app with a score of 83.30. AAA Life also placed 11th for price and 12th for customer service. A majority of surveyed policyholders, 80%, said they would recommend AAA Life Insurance to their friends and family.

Gauging an insurance company

Before buying with a company it is wise to check on a company's financial strength and complaint record. The A.M. Best rating listed above gives you an idea of AAA Life Insurance's financial strength to pay claims. A complaint ratio can be found on the National Association of Insurance Commissioners (NAIC) site. The median complaint ratio from the NAIC is always 1.00. This means half of the insurers have a complaint ratio of under 1.00 and half have a ratio above. Basically, numbers lower than 1.00 are better with fewer complaints than the median and a number higher than 1.00 has more complaints than the median. For life insurance, AAA Life (NAIC# 71854) had a complaint ratio of 0.77 for individual life and 0.33 for group life for 2018. 2019 complaint numbers will be available in 2020.

Company Background

Part of the AAA family

Starting in 1969, AAA Life Insurance Company became part of the AAA organization.  It has over 1.3 million active life policies that offer the owners financial protection and stability for loved ones they may leave behind.  A new offering is ExpressTerm that allows you to buy a term life policy in as little as 10 minutes. AAA Life Insurance offers life insurance policies to both AAA members and non-members alike.  AAA members may receive discounts or extra benefits with certain policies.

Contact information

Corporate Headquarters

17900 North Laurel Park Dr.
 Livonia, MI 48152

Customer service/Claims:  888-422-7020

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