The General Insurance Company of America was founded in Seattle, Washington, 1923. In the 1960s, General Insurance Company of America became Selective Auto and Fire Insurance Company of America — better known as Safeco. The company continued to grow by expanding east and doubling its agent force and increasing business writing. However, the company realized it was losing its way and after a rocky period in the late 1990s, Safeco returned to a simpler and more beneficial strategy of leaner underwriting and competitive pricing.
In 2008, Safeco became a part of Liberty Mutual Insurance. It still retains its name, Safeco, but is part of the Liberty Mutual Insurance family. With the financial strength of its parent company, the insurer focuses solely on personal insurance.
For those who enjoy the objectivity of an independent insurance agent, Safeco may be high on your list when your agent presents your options. Safeco believes in selling straightforward personal insurance through local, independent agents. If you like talking through your options face-to-face with a qualified agent person instead of a friend, a phone menu or a number of insurance websites, then go ahead and make an appointment. You won’t find an endless variety of financial products here, so Safeco is best for your basic personal insurance needs: auto, home and maybe even those fun weekend toys.