Voya Life Insurance Ratings

   Effective Date: November 20, 2015

Voya Financial came out on top of our annual survey of best life insurance companies.  A whopping 60 percent of Voya customers say they chose the insurer because it offered the best price.  A majority, 87 percent, say would recommend the company to a friend.


Customer Satisfaction Ratings

(101 reviews)

For Price
% Who Would
Recommend to
a Friend
% Who Plan
to Renew

A    November 20, 2015

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Reason for buying from Voya
Customers of Voya originally decided to purchase from the company for these reasons:
60%The insurer offered the best price.
14%The insurer's reputation.
13%The insurer was recommended by a friend.
8%Saw a commercial.
3%Was the company their parents had.
2%Other reason.
0%Had other insurance with this company.
Would you recommend this company?
  • already have
  • yes
  • not sure
  • probably not
  • no
  • 44%
  • 43%
  • 11%
  • 2%
  • 0%

About Voya

Voya Financial earned the top spot in our annual customer satisfaction survey of best life insurance companies. It received an overall score of 92 and five stars for customer service.  Forty-four percent of customers surveyed say they had already recommended the company to a friend and 60 percent say they chose the insurer because it offered the best price. Voya was named to Ethisphere Institute’s 2015 list of “World’s Most Ethical Companies.”

Voya background:

ING, now Voya Financial, was founded in 1991 by a merger between Nationale-Nederlanden and NMB Postbank Group. During the past 15 years ING has become a multinational corporation with very diverse international activities. Since 1991, ING has developed from a Dutch company with some international business to a multinational business with Dutch roots. This was achieved through a mixture of organic growth, such as the creation of ING Direct, as well as various large acquisitions.

Voya Financial offers three kinds of life insurance: term life, universal life and variable universal life. Term life insurance is the cheapest type of life insurance. It provides protection for temporary needs such as mortgage and college. Term life may be a good choice for young families and individuals. Universal life insurance is a permanent type of insurance that offers flexible premium payments, guaranteed death benefit protection on some policies, a potential savings feature from which loans and/or withdrawals can be taken, a tax-advantaged cash value accumulation potential, and tax-free death benefit. Variable universal life insurance is another type of permanent life insurance that offers flexible premium payments, access to sub accounts offering the potential for greater cash accumulation but also the potential for greater market risk, versatility in death-benefit protection options, and tax-deferred cash value accumulation potential.

Contact Voya Financial at:

Voya Financial Company
20 Washington Avenue South
Minneapolis, MN 55401
Telephone: (877) 886-5050