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Brighthouse Life Insurance Life Insurance Ratings

Ranked No. 3 Overall
Customer Satisfaction Ratings (based on 100 survey results)
Customer ServiceValue for PriceWebsite and Apps% Who Would Recommend to a FriendA.M. Best
Effective as of:

A.M. Best's Financial Strength Rating is an independent opinion of an insurer's financial strength and ability to meet its ongoing insurance policy and contract obligations.

A.M. Best's rating is NOT used to calculate the overall score but it is important information to consider when choosing an insurance company.

out of 100
October 31, 2019
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Reasons for Buying from Brighthouse Life Insurance

Customers of Brighthouse Life Insurance originally decided to purchase from the company for these reasons:
Offered best price19%
Saw online ad16%
Recommended by friend or family member15%
Was the company my parents had11%
Financial Strength rating6%
Saw TV commercial6%
I had other insurance with this company1%
The company website and mobile apps are easy to use and helpful1%

How likely are you to recommend this company to a friend, coworker or family member?

I would definitely recommend this company. 56%
I probably would recommend this company. 33%
Neutral 8%
I probably would not recommend this company. 2%
I would not recommend this company. 1%

What kind of insurance do you have?

Term 36%
Both 33%
Permanent, including whole life 31%
Other 0%

How much do you pay annually for your life insurance policy

$1,000 - $1,249
Less than $250
$1,250 - $1,499
$250 - $499
$1,500 - $1,749
$2,000 - $2,249
$2,250 - $2,499
$4,000 or more
$3,250 - $3,499

Website and Apps

How easy to use and how helpful they are
46%Completely satisfied - Gives me what I want and more
35%Satisfied - Fulfills my needs okay
10%Never visited or used website or mobile app
9%Neutral - No good or bad feelings on this
0%Not Satisfied - Is not a good website or app
0%Very unsatisfied - Their digital offerings are not good at all or nonexistent

How You Prefer to Deal with Insurers

30%In person
27%Interactive website
11%Mobile App
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About Brighthouse

Life Insurance Policies Offered:

  • Term life
  • Guaranteed acceptance whole life
  • Whole life
  • Universal life
  • Variable Universal life
  • Survivorship life

Best Life Insurance Companies: Brighthouse Life Insurance

Brighthouse performed extremely well in the Best Life Insurance Company survey, coming in third in the overall rankings, earning 4.5 stars. Brighthouse grabbed a score of 88.4 in the pricing category and also came in second in the customer service ranking, with a score of 89. The company also got the top spot in the website and app store category.

Gauging an insurance company

Before buying with a company, it is wise to check on a company's financial strength and complaint record. The A.M. Best rating listed above gives you an idea of Brighthouse's financial strength to pay claims. A complaint index can be found on the National Association of Insurance Commissioners (NAIC) site. The median complaint index from the NAIC is always 1.00. This means that a company with a complaint index of 2.00 is twice as high as expected in the market. Brighthouse Life Insurance's company share of complaints in the U.S. market in 2018 in the category of individual life was .59% and group life was 0%.

Company Background

Brighthouse Financial traces its roots back to Travelers Insurance Company, which was founded in Hartford, CT, in 1863. In February 1923, Travelers issued a life insurance policy that would become the oldest policy on the books when Brighthouse Financial launched 94 years later.

In 1996 Metropolitan Life Insurance Company merged with the then-parent company New England Life Insurance Company. That later became one of the insurance company subsidiaries of Brighthouse Financial. In August 2017, Brighthouse Financial completed its separation from MetLife, Inc. and became an independent company with operations headquartered in Charlotte, NC. The end result is MetLife continues on but now focuses on selling products to companies to be used as employee benefits, such as group insurance and Brighthouse Financial offers insurance products via financial professionals.

Through its insurance company subsidiaries, Brighthouse Financial is licensed to issue life insurance and annuity products in all 50 states. It’s one of the largest providers of annuities and life insurance in the U.S.

Contact information

Corporate Headquarters

Brighthouse Financial,

11225 North Community House Road

Life insurance customer service: 800-638-5000

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