Life Insurance

FBL Financial Life Insurance

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Last updated June 22, 2009

About FBL Financial Group, Inc.

Founded in 1939, FBL Financial Group, Inc. was developed to serve the needs of members of the Iowa Farm Bureau Federation.  Today, it is a holding company whose primary operating subsidiaries are Farm Bureau Life Insurance Company and EquiTrust Life Insurance Company. 

Wiki Says

FBL Financial Group, Inc. (NYSE: FFG) is a financial services company that sells life insurance and annuity products principally under the consumer brand names Farm Bureau Financial Services and EquiTrust Financial Services. Its market niche is aimed at farmers and ranchers throughout the midwestern and western United States.

The company is permitted to use the logo of the Farm Bureau.

It is based in Des Moines, Iowa. As of 2006, it has 2,011 exclusive agents through the Farm Bureau channel and 18,849 independent agents through EquiTrust.

FBL Financial Group, Inc. Says

FBL Financial Group underwrites, markets and distributes both term and permanent life insurance and annuities to individuals and small businesses.  Its permanent life insurance provides both guaranteed protection for a lifetime and cash value accumulation potential. Its term-life insurance provides the most protection for the least cost even though it doesn’t accumulate cash value.  In addition, FBL manages all aspects of two Farm Bureau affiliated property-casualty insurance companies for a management fee.

Contact FBL Financial Group, Inc. at:

FBL Financial Group, Inc.
5400 University Avenue
West Des Moines, Iowa 50266  Phone: (515) 225-5400

Sources: FBL Financial website, Welcome, 2009 – FBL Financial website, Profile, 2009 – FBL Financial website, Company History, 2009 –, FBL Financial Group page, 2009, FBL Financial page, ratings, 2009