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Last updated July 22, 2009
In 1906, West Coast Life was founded to meet the insurance needs of the west. Since then, the company has become a member of the Protective Life Insurance Family. With a combined 200 years of experience, West Coast Life and Protective Life are serving policyholders across America under the values of quickness to respond, quality and growth.
Protective Life Corporation, headquartered in Birmingham, Alabama, is a Fortune 1000 holding company whose subsidiaries provide financial services through the production, distribution, and administration of insurance and investment products. From 1920 to 1940, Protective Life pursued a rapid expansion policy. When William J. Rushton, III assumed the role of CEO in 1969, Protective Life was already a regional provider throughout large portions of the south. In an attempt to grow the company, William J. Rushton, III pushed for an ambitious plan to introduce Protective Life into all 50 U.S. states. Today, the 100-year-old company is one of the nation’s leading providers of life insurance.
West Coast life insurance policies include term, universal and survivor options. Term life insurance is insurance designed to provide protection for a specific period of time. If the policyholder dies within that contracted time, death benefits will be paid to the beneficiary. Otherwise, the policy expires and renewal is necessary for additional coverage. With West Coast, policies may be renewed up to age 100 and rates increase annually after the level premium period. Universal life provides lifelong protection as long as premium requirements are met. With greater flexibility than most insurance plans, universal life allows the policyholder to pay premiums at any time, in practically any amount. A cash value accumulates with the premium payments and is available for the policyholder to borrow. Death benefits are paid to the beneficiary just as long as premiums are sufficient in keeping the policy in force. Survivor insurance through West Coast provides coverage for two insureds. Death benefits are paid when the last of the two dies, making this a common insurance plan for estate planning. Contact West Coast Life Insurance at: West Coast Life 2801 Highway 280 South Birmingham, AL 35223 Telephone: (415) 591-8200 Sources: “Products,” West Coast Life web site, 2006; “Protective Life,” Wikipedia, 2009; “Company,” West Coast Life web site, 2006.