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American General Life Insurance Ratings

American General
   Effective Date: June 02, 2016

American General (AIG) earned four stars for customer service in our survey. Twenty-nine percent of customers we surveyed say they chose American General because of its reputation and 23 percent say they chose the company because it offered the best price. An impressive 77 percent say they would recommend AIG to a friend.


Customer Satisfaction Ratings

(105 reviews)

For Price
% Who Would
Recommend to
a Friend
% Who Plan
to Renew

A    June 02, 2016

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Reason for buying from American General
Customers of American General originally decided to purchase from the company for these reasons:
21%The insurer offered the best price.
20%The insurer's reputation.
20%Financial stability.
19%The insurer was recommended by a friend.
10%Was the company their parents had.
4%Ease of use.
3%Saw a commercial.
3%Had other insurance with this company.
Would you recommend this company?
  • already have
  • yes
  • not sure
  • probably not
  • no
  • 49%
  • 39%
  • 11%
  • 1%
  • 0%

About American General

Best Life Insurance Companies 2017

If the life insurance industry is a war, American General (AIG) has won quite a few battles. It did very well in this year's survey, with an overall ranking of 89.4. That translated into 88 percent of its respondents saying that they would recommend the insurer to others, and the company received 4.25 stars (out of 5) for value for price and a 4.5 for customer service.

Nearly one hundred years of progress

AIG’s roots began in 1919 when an American named Cornelius Vander Starr created an insurance agency in Shanghai, China. Nelle Vander Starr became the first female executive after joining the operations in Shanghai. The company opened its first U.S. office in 1926, and continued to grow its American operations. C.V. Starr and his company were actively committed to taking care of military families during WWII, helping to relay Red Cross correspondence and opening new offices abroad to provide for U.S. military.

AIG provides life insurance through its company, American General, which it acquired in 2001.

American General Insurance Company was launched on May 8, 1926 in Houston, Texas and was one of the first multi-line insurance companies in the nation. In 1945, American General completed the first of its own strategic acquisitions, Seaboard Life Insurance Company, making American General the only company in the southern United States to underwrite fire, life, automobile and casualty insurance. 

The ability to keep pace with the rapid changes of today’s world is a point of pride for the insurer. Today, AIG is one of the first insurers to receive FAA approval to use drones to conduct inspections for risk assessment – also pioneering unmanned aircraft insurance.

Life insurance policies offered

  • “Quality of Life” Insurance – combinations of life insurance, living benefits, and interest-crediting options.
  • Term life
  • Universal life
  • Variable universal life
  • Accident and Health


Consider AIG for alternative life insurance plans

AIG offers four versions of a unique product called “Quality of Life” Insurance. The goal of these arrangements is to provide more flexibility and access accumulated benefits or interest – dubbed “living benefits.” These benefits can help with chronic, critical and even terminal illnesses or conditions. Individuals or families that might benefit from the flexibility of these accounts might consider AIG.

Contact information

Corporate headquarters


80 Pine Street

New York, New York 10005

Customer service: 1-888 543-3371

Life insurance customers: 1-800-888-2452

American General Life Insurance Company
P.O. Box 4373
Houston, Texas 77210