Life Insurance

Allstate Life Insurance Reviews And Ratings

Updated on
Allstate Ratings
Overall Rating
Customer Service
Value for Price
Website & Apps
Customers who recommend 90%
AM Best Financial Strength Ratings A+

About Allstate Life Insurance Company

General/claims: (800)255-7828
Corporate Headquarters 2775 Sanders Rd,
Northbrook, IL 60062
(847) 402-5000
General correspondence Allstate Insurance Company
P.O. Box 660598
Dallas, TX 75266-0598

About Allstate

Founded in 1931, Allstate was started as part of the Sears Roebuck and Company. It became a publicly-traded company in 1993, and it became a fully independent company in 1995.

Allstate’s focus has always been on safety and consumer rights. It was part of the group that filed to have seatbelts mandatory. It also was involved in coming up with a rate classification system to allow safer drivers cheaper rates.

Today, Allstate provides insurance policies to nearly 16 million households.

Allstate Life Insurance Company coverages

  • Term
  • Universal
  • Whole Life
  • Variable universal life insurance

Allstate Life Insurance additional policies

  • Multi-policy discount

Allstate Insurance Options:

  • Flexible length of term life insurance
  • Flexible payment plans
  • Option to convert term to permanent life insurance
  • Death benefit that pays like a monthly benefit
  • Some universal life insurance policies offer you the choice of how to receive your annual return: based on the markets or a set annual return rate
  • Earn excess credits with Whole Life Advantage policies
What Other Types of Insurance Does Allstate Offer?
  • Roadside
  • Business
  • Identity
  • Phone protection
  • Pet
  • Event
  • Landlord
  • Retirement and investments
  • Voluntary employee benefits
  • Home
  • Auto

Best life insurance companies 2021: Allstate Life Insurance Company

You’re in good hands with Allstate.

How Allstate stacks up

Allstate earned the number a Top 5 spot in our annual review of fifteen Best Life Insurance Companies. They got 4 out of 5-star ratings in price, customer service and website & apps.

When we asked Allstate customers if they would recommend the company to others, 90% said yes.

How likely customers would recommend this company?

70% I would definitely recommend this company
20% I would probably recommend this company
8% Neutral
2% I would probably not recommend this company
0% I would not recommend this company

Reasons for Buying

Customers of Allstate originally decided to purchase from the company for these reasons:
  • 25% Reputation
  • 18% Saw TV commercial
  • 14% Saw online ad
  • 13% Financial strength rating
  • 11% Offered best price
  • 8% Recommended by friend or family member
  • 4% I had other insurance with this company
  • 4% The company website and mobile apps are easy to use and helpful
  • 2% Was the company my parents had

What kind of life insurance do you have?

Permanent, including whole life

How much do you pay annually for your life insurance policy (per person if have more than one life policy in your household)

$500 - $749
$3,500 - $3,999
$1,250 - $1,499
Less than $250
$1,500 - $1,749
$750 - $999
$1,000 - $1,249
$250 - $499
$1,750 - $1,999
$2,500 - $2,749
$4,000 or more
$2,000 - $2,249
$2,250 - $2,499
$3,000 - $3,249
$2,750 - $2,999

Ratings on Website & Apps

  • Completely satisfied / Outstanding website & apps that give me what I need and more 57%
  • Fairly satisfied / Fulfills my needs OK 26%
  • Average website and apps 9%
  • Very unsatisfied / digital offering is severely lacking 3%
  • Unsatisfied / website and/or apps are not fulfilling my needs 4%

How do you prefer to deal with insurer and policy?

  • In person 35%
  • Phone 24%
  • Email 15%
  • Interactive website 13%
  • Mobile App 13%

Customer Complaint Ratio


The complaint data is gathered from the NAIC Complaint Index, which collects complaint information from state insurance regulators and then compares a company’s performance to other companies in the same insurance market. The national average is always calculated to be 1.00; those above 1.00 are worse than the national average and those below are better (have less complaints) than the national average. Read more at the NAIC website.

Note: Many companies have a variety of subsidiaries listed with the NAIC, the one rated here may be different than the one that writes your policy. Check with your company/agent for specific information.

Allstate’s customer complaint ratio for Individual Life insurance is 2.16

In which states is Allstate available?

Customer Reviews

Our survey asked policyholders to share experiences or give feedback that they would like to share with others looking to potentially buy from their current insurance company. Here's what they had to say:

Customer Reviews

161 Reviews. 4 Stars out of 5
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