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Allstate Life Insurance Ratings

Customer Satisfaction Ratings (based on 100 survey results)
Customer ServiceValue for PriceWebsite and Apps% Who Would Recommend to a FriendA.M. Best
Effective as of:

A.M. Best's Financial Strength Rating is an independent opinion of an insurer's financial strength and ability to meet its ongoing insurance policy and contract obligations.

A.M. Best's rating is NOT used to calculate the overall score but it is important information to consider when choosing an insurance company.

out of 100
October 31, 2019
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Reasons for Buying from Allstate

Customers of Allstate originally decided to purchase from the company for these reasons:
Recommended by friend or family member16%
Offered best price15%
Saw TV commercial11%
I had other insurance with this company9%
Financial Strength rating8%
Saw online ad8%
Was the company my parents had7%
The company website and mobile apps are easy to use and helpful1%

How likely are you to recommend this company to a friend, coworker or family member?

I would definitely recommend this company. 51%
I probably would recommend this company. 32%
Neutral 10%
I probably would not recommend this company. 7%
I would not recommend this company. 0%

What kind of insurance do you have?

Permanent, including whole life 43%
Term 40%
Both 17%
Other 0%

How much do you pay annually for your life insurance policy

Less than $250
$250 - $499
$1,250 - $1,499
$1,000 - $1,249
$2,250 - $2,499
$1,500 - $1,749
$2,000 - $2,249
$3,250 - $3,499

Website and Apps

How easy to use and how helpful they are
41%Completely satisfied - Gives me what I want and more
37%Satisfied - Fulfills my needs okay
16%Neutral - No good or bad feelings on this
4%Never visited or used website or mobile app
2%Not Satisfied - Is not a good website or app
0%Very unsatisfied - Their digital offerings are not good at all or nonexistent

How You Prefer to Deal with Insurers

37%In person
19%Interactive website
3%Mobile App
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About Allstate

Products offered:

  • Term life
  • TrueFit
  • Permanent life
  • Whole life

Additional products offered:

  • Auto
  • Motorcycle
  • Home/Renters/Condo
  • Business
  • 529 College Savings Plan
  • Annuities
  • Mutual funds
  • IRA
  • Accident & Disability
  • Critical Illness
  • Long-term care insurance

Best Life Insurance Companies 2020: How Allstate Life Insurance Stacks Up

Allstate’s ranking for the 2020 Best Life Insurance Company consumer survey is mid-pack at 7th overall. It also ranked 7th for value for price and customer service. Allstate’s best showing was 6th for ease of use of the company’s website and apps. A high percentage, 83%, of surveyed policyholders said they would recommend Allstate life insurance to others.

Gauging an insurance company

Before buying with a company it is wise to check on a company's financial strength and complaint record. The A.M. Best rating listed above gives you an idea of Allstate's financial strength to pay claims. A complaint ratio can be found on the National Association of Insurance Commissioners (NAIC) site. The median complaint ratio from the NAIC is always 1.00. This means half of the insurers have a complaint ratio of under 1.00 and half have a ratio above. Basically, numbers lower than 1.00 are better with fewer complaints than the median and a number higher than 1.00 has more complaints than the median. For life insurance, Allstate (NAIC# 60186) had a complaint ratio of 0.78 for individual life insurance and 1.81 for group life insurance for 2018. 2019 complaint numbers will be available in 2020.

Company Background

'In good hands'

Consumers are no doubt familiar with the insurers famous slogan, but consumers might be surprised to find the breadth of products offered by the company. Allstate offers insurance products for auto, home and life insurance, through Allstate agencies, independent agencies and Allstate exclusive financial representatives, as well as additional investment accounts. Not only can you set up and access accounts via phone or online, but Allstate boasts local agents in every state.

Allstate offers customers a couple of innovative solutions. LifeTrek, a simple questionnaire, helps evaluate your life insurance needs and goals. This tool provides a personal coverage plan for your life insurance needs as well as financial resources for future needs, like retirement income or college funding.

TrueFit is a type of term life coverage that allows the policyholder to pay for the protection they need, when they needs it.

Contact information

Corporate Headquarters

2775 Sanders Rd,

Northbrook, IL 60062

General correspondence

Allstate Insurance Company
P.O. Box 660598
Dallas, TX 75266-0598

General/claims: (800)255-7828

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