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Nationwide Life Insurance Ratings

   Effective Date: July 07, 2016

Nationwide ranks No. 8 for private passenger market share, according to A.M. Best, with 4 percent of the market. The company scored 4.5 stars in our measurements, and slightly more than three-quarters of customers say they would recommend Nationwide. Almost a quarter (23 percent) of customers surveyed say they chose Nationwide car insurance because it was recommended to them, and 39 percent say Nationwide offered them the best price. The company is based in Columbus, Ohio.


Customer Satisfaction Ratings

(126 reviews)

For Price
% Who Would
Recommend to
a Friend
% Who Plan
to Renew

A+    July 07, 2016

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Reason for buying from Nationwide
Customers of Nationwide originally decided to purchase from the company for these reasons:
25%The insurer was recommended by a friend.
21%The insurer offered the best price.
20%Financial stability.
15%The insurer's reputation.
9%Was the company their parents had.
4%Ease of use.
3%Saw a commercial.
2%Had other insurance with this company.
1%Other reason.
Would you recommend this company?
  • already have
  • yes
  • not sure
  • probably not
  • no
  • 51%
  • 35%
  • 13%
  • 1%
  • 0%

About Nationwide

Best Life Insurance Companies 2017

Nationwide's customers seem to very very satisfied with their policies with popular insurer. Eighty-seven percent of members said that they would recommend the insurance company, and it scored an overall ranking of 87.4 in this year's survey. The individual scores in customer service and "value for price" were also impressive: 4.5 (out of 5) 4 stars, respectively.

'On your side'

Since the early days as an Ohio based mutual auto insurer in 1925, Nationwide Insurance has expanded to become one of the largest insurance companies in the world. Today, Nationwide has grown to include financial services such as Nationwide Bank.

Nationwide Mutual Insurance Company & Affiliated Companies is a group of large U.S. insurance and financial services companies based in Columbus, Ohio. On December 17, 1925, the Ohio Farm Bureau Federation incorporated the Farm Bureau Mutual Automobile Insurance Company in Columbus, Ohio.

In the insurance industry, nothing is more important than experience, and since 1925 Nationwide has used their experience to provide the highest level of service to their customers. A long-standing Fortune 500 company, it employs every resource available in order to make sure every customer is provided with the most effective products and services, from a requested quote to a claim. Nationwide’s friendly easy-to-use website helps potential customers navigate helpful insurance articles and investment options.

Products offered:

  • Term life
  • Whole life
  • Universal life
  • Variable life
  • Long-term care

Additional products offered:

  • Auto/motorcycle/RV insurance
  • Small business
  • Homeowners/Renters/Condo
  • Flood
  • Farm
  • Wedding
  • Dental
  • Legal

Contact information

Corporate Headquarters

Nationwide World Headquarters
One Nationwide Plaza
Columbus, OH 43215–2220
General: (877) 669-6877

Life insurance claims: (800) 848-6331