Prudential Life Insurance Ratings

   Effective Date: June 10, 2016

Prudential received five stars for value for price in our survey of life insurance customers, and 29 percent of Prudential life insurance customer we surveyed say they chose Prudential because of its reputation.  Another 31 percent said that they picked Prudential due to it offering the best price.


Customer Satisfaction Ratings

(170 reviews)

For Price
% Who Would
Recommend to
a Friend
% Who Plan
to Renew

A+    June 10, 2016

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Reason for buying from Prudential
Customers of Prudential originally decided to purchase from the company for these reasons:
31%The insurer offered the best price.
29%The insurer's reputation.
19%Was the company their parents had.
9%The insurer was recommended by a friend.
7%Other reason.
5%Saw a commercial.
0%Had other insurance with this company.
Would you recommend this company?
  • already have
  • yes
  • not sure
  • probably not
  • no
  • 21%
  • 50%
  • 27%
  • 1%
  • 0%

About Prudential

Prudential life insurance snagged five stars for value for price in our survey of best life insurance companies. In customer service and overall customer satisfaction ratings, Prudential Insurance received 3.5 stars. A majority, 71 percent, of surveyed customers said they would recommend Prudential life insurance to a friend and 29 percent said they purchased their life insurance through Prudential because of its reputation. Prudential is one of the nation’s largest life insurers, according to LIMRA.


Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping approximately 50 million individual and institutional customers grow and protect their wealth. The company’s well-known rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time.  Prudential Financial, Inc. (NYSE: PRU), a financial services leader with approximately $542 billion in assets under management as of March 31, 2009, has operations in the United States, Asia, Europe, and Latin America.

According to their website, Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services. For their term life insurance, Prudential's policies cover a wide variety of business and personal needs, whether the applicant wants to supplement existing coverage or simply purchase insurance to meet a specific need. Permanent life insurance policies include:

  • Universal life insurance for those who desire long-term death benefit protection with a flexible premium structure
  • Variable life insurance with choices of death benefit options
  • Survivorship life insurance, used primarily for wealth preservation, to pay the death benefit for two insurees who have both died

Contact Prudential Life Insurance Company at:

The Prudential Insurance Company of America
751 Broad Street
Newark, NJ 07102-3777
Telephone: (973) 802-6000.