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Prudential Life Insurance Ratings
X
Prudential
A+
   Effective Date: March 20, 2015

Prudential received five stars for value for price in our survey of life insurance customers, and 28 percent of Prudential life insurance customer we surveyed say they chose Prudential because of its reputation.

Customer Satisfaction Ratings

(177 reviews)

 
Product
 
Overall +
Claims
Processing +
Customer
Service +
Value
For Price +
LIFE
86.0
N/A
% Who Would
Recommend to
a Friend
73%
% Who Plan
to Renew
N/A
Financial
Strength
Ratings

A+    March 20, 2015


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Reason for buying from Prudential
Customers of Prudential originally decided to purchase from the company for these reasons:
11% Saw a commercial.
28% The insurer's reputation.
22% The insurer offered the best price.
16% The insurer was recommended by a friend.
13% Was the company their parents had.
10% Other reason.
Would you recommend this company?
  • already have
  • yes
  • not sure
  • probably not
  • no
  • 24%
  • 49%
  • 24%
  • 3%
  • 0%




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