Prudential received five stars for value for price in our survey of life insurance customers, and 28 percent of Prudential life insurance customer we surveyed say they chose Prudential because of its reputation.
These awards are based on the top-ranking companies for the "overall" customer satisfaction score, which combines scores for claims, customer service and value, plus the percent of customers who say they will renew their policies and recommend the company to friends.
This rating combines customer scores for claims,
customer service, value for price paid, percent
who will renew, and percent who would recommend
Customers who had claims in the last three
years were asked to rate their satisfaction with
how well the company handled their claim.
Customers were asked to rate their
satisfaction with the company’s customer service.
Value For Price
Customers were asked if they’re
satisfied with the price they pay for
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