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Prudential Life Insurance Ratings

X
Prudential
A+
   Effective Date: September 02, 2016

Prudential received five stars for value for price in our survey of life insurance customers, and 29 percent of Prudential life insurance customer we surveyed say they chose Prudential because of its reputation.  Another 31 percent said that they picked Prudential due to it offering the best price.

100

Customer Satisfaction Ratings

(115 reviews)

 
Product
 
Overall
Claims
Processing
Customer
Service
Value
For Price
LIFE
88.1
N/A
% Who Would
Recommend to
a Friend
84%
% Who Plan
to Renew
N/A
Financial
Strength
Ratings

A+    September 02, 2016


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Reason for buying from Prudential
Customers of Prudential originally decided to purchase from the company for these reasons:
21%The insurer was recommended by a friend.
18%The insurer's reputation.
16%The insurer offered the best price.
11%Was the company their parents had.
10%Financial stability.
10%Saw a commercial.
8%Other reason.
3%Ease of use.
3%Had other insurance with this company.
Would you recommend this company?
  • already have
  • yes
  • not sure
  • probably not
  • no
  • 42%
  • 39%
  • 18%
  • 1%
  • 0%



About Prudential

Best Life Insurance Companies 2017

Prudential received an overall ranking of 88.1. Eight-four percent of its members would recommend them to others, and it's easy to see why. The scores in customer service and "value for price" were both rock solid: 4.5 out of 5.

Over 140 years of support

Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping approximately 50 million individual and institutional customers grow and protect their wealth. The company’s well-known rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential Financial, Inc. (NYSE: PRU), a financial services leader with approximately $1 trillion in assets under management as of 2016, has operations in the United States, Asia, Europe, and Latin America.

Products offered:

  • Term life insurance
  • Universal life insurance 
  • Variable life insurance
  • Survivorship life insurance

Additional products offered:

  • Annuities
  • Mutual funds

 

Contact information

Corporate headquarters

The Prudential Insurance Company of America
751 Broad Street
Newark, NJ 07102-3777
Telephone: (973) 802-6000

Life insurance:

(800)944-8786 (policy numbers beginning with the letter "V")

(800)788-2255 (all other policy numbers)