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AXA Equitable Life Insurance Ratings

AXA Equitable
   Effective Date: September 30, 2016

Twenty-two percent of the AXA customers we surveyed say they chose AXA because it offered the best price, and almost half, 43 percent, said it was because of seeing a commercial. Sixty percent of customers say they would recommended AXA to a friend. Interbrand named AXA the “No. 1 Global Insurance Brand” in 2015.


Customer Satisfaction Ratings

(105 reviews)

For Price
% Who Would
Recommend to
a Friend
% Who Plan
to Renew

A+    September 30, 2016

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Reason for buying from AXA Equitable
Customers of AXA Equitable originally decided to purchase from the company for these reasons:
24%The insurer offered the best price.
21%Financial stability.
19%The insurer's reputation.
17%The insurer was recommended by a friend.
9%Was the company their parents had.
7%Saw a commercial.
2%Ease of use.
1%Other reason.
Would you recommend this company?
  • already have
  • yes
  • not sure
  • probably not
  • no
  • 50%
  • 39%
  • 10%
  • 0%
  • 1%

About AXA Equitable

Best Life Insurance Companies 2017

AXA Financial came away with high scores in this year's survey. Eighty-eight percent of its members would recommend the insurer, and its overall ranking was 84.9. On a more granular level, their individual scores were also impressive: four stars for customer service and 4.25 out of 5 stars for value for price.

Over 150 years providing financial security

AXA Group is a worldwide leader in financial protection and wealth management. AXA's operations are diverse geographically, with major operations in Europe, North America and the Asia/Pacific area. AXA has been awarded the title of #1 Global Insurance Brand for seven consecutive years as measured by the Interbrand annual report. AXA boasts financial advisors who can help you identify and plan for your financial goal -- no matter how big or small.

Products offered

Additional products offered

Contact information

Corporate Headquarters
AXA Financial, Inc.
1290 Avenue of the Americas, 16th Floor
New York, NY 10104 
Telephone: (212) 554-1234

Life insurance: (800) 777-6510

General questions: (888) 292-4636

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